Unlock the Potential of Digital Signage Automation: 10 Game-Changing Automated Content Ideas
In today’s fast-paced world, digital signage has become a powerful medium for businesses to engage and communicate with their target audience. However, manually creating and updating content for digital signage can be time-consuming and inefficient. This is where digital signage content automation comes into play. By utilizing automated messages, businesses can streamline their content creation […]
How to increase accessibility with universal design for digital signage
In the United States, one in four adults — 61 million people — have a disability impacting various aspects of their daily lives. As technology advances, designing accessible systems is central to mass communications. As one of the core channels delivering visual communications, business leaders should prioritize accessibility in digital signage. This can be achieved through using […]
The art and science of crafting a dynamic digital canvas
“The future belongs to those who have a good general gut sense of the surround and can utilize these tools to sharpen their intuition.” — Chris Devlin lays out the roadmap to post-COVID success in digital signage, marketing and communication. The art and science of crafting a dynamic digital canvas Crafting a dynamic digital canvas […]
Movie theater comeback emphasizes digital experience
Digital Signage Today conducted an email interview with Richard McPherson, Sr. product manager at Sharp/NEC, about the post-pandemic movie theater and how it is leveraging digital experiences not merely to survive but to thrive in the new era. The movie theater industry is working to recover from the impact of the pandemic, and theater chains […]
The future of digital signage is bright
“It’s just a world of possibilities out there” — the future of digital signage is bright Zuzana Yalcin joined Digital Signage Today via Zoom to discuss digital signage and its intersection with marketing, technology and values, offering a holistic view. This perspective is informed by her work at easescreen, where in less than a year […]
Want global signage growth? Use the human touch!
Zuzana Yalcin joined Digital Signage Today via Zoom to discuss global signage and its intersection with marketing, technology and values, offering a holistic view. This perspective is informed by her work at easescreen, where in less than a year her dedication and grasp of the industry has led to her promotion as head of marketing. […]
How digital signage drives retail traffic and sales
How digital signage drives retail traffic and sales. In our lifetimes, we’ve seen retailers dress window displays with clothed mannequins, arranged furniture and fanciful scenes — all to grab attention and ideally pull consumers through the doors. Almost every retailer, short of luxury brands, has been known to put up window posters touting price discounts, […]
Revolution in smart cities with digital paper technology
Revolution in smart cities with digital paper technology : According to the World Bank, cities generate more than 80 percent of the global GDP; however, they consume over two-thirds of the world’s energy. As more awareness is raised about low carbon energy and sustainability remains a growing priority for citizens and leaders alike, cities are […]
How AV Marketers can use Algorithms to their Advantage
From Facebook to LinkedIn to AVIXA’s Xchange, learning more about the algorithms behind these platforms can help to boost your AV marketing content Let’s take a peek behind the scenes of social media platforms. Backstage, algorithms are doing a lot of the work. They’re at the basis of most social platforms nowadays, helping to sift […]
Top 10 Ways to Use Digital Signage in a Hospital
Create a digital canvas across your hospital Create digital signage in hospital. Enhance patient, staff, and visitor experience with solutions created on digital content management platforms like Omnivex. From informational screens featuring wait times, news and information to wayfinding screens or behind-the-scenes monitoring and operations screens, there’s no limit to what you can create to […]
Digital signage transforms healthcare lobbies
Typically, healthcare facilities are not known for being particularly enthralling places. In fact, they are often quite stressful and don’t clearly communicate their brand values. One global healthcare provider and Medicaid managed care organization: Centene wanted to change that by updating its lobby with digital signage. Typically, healthcare facilities are not known for being particularly […]
OOH powerful tool for brand awareness
When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each month I would flip the pages and see our clients’ ads, pages the team had worked on, and then my name on the masthead — it made me […]
Meta, Netflix, content creators duel for retailtainment VR supremacy
Companies ranging from Netflix to Meta are dueling for the crown of “retailtainment” VR, and the fight shows no sign of dying down. The drive toward a physical presence in the retail space has been seen from several “retailtainment” VR projects — such as pop-up attractions in high-foot-traffic locations. This is best illustrated by the […]
The best customer experience
Indiana Pacers trust data to deliver best customer experience Attending NBA games in the 21st Century is more than simply watching professional basketball. It’s about which team can offer the best fan experience. For the Indiana Pacers, it boils down to one clear directive: trust the data to offer top-notch fan engagement. Taylor Bloom, associate […]
6 ways hybrid workspaces are changing communications
With the hybrid workplace becoming the norm, it’s more important than ever to have an effective and engaging communications strategy. Here are some of the major ways that the hybrid workplace is affecting internal communications in the near future. With the hybrid workplace becoming the norm, it’s more important than ever to have an effective […]
Digital Signage is the future of retail
Digital signage is the future of retail because it blurs the border between off and online. It crafts a ‘phygital’ environment that can collect inputs from customers visiting a physical establishment, analyze them, process them, and display the most appropriate messages, at the most appropriate time, to the corresponding audience.
