In today’s fast-paced world, digital signage has become a powerful medium for businesses to engage and communicate with their target audience. However, manually creating and updating content for digital signage can be time-consuming and inefficient. This is where digital signage content automation comes into play. By utilizing automated messages, businesses can streamline their content creation process and ensure that their displays always show the most up-to-date and relevant information. 

In this article, we will explore the key benefits of using automated messages on your digital signage displays and discover 10 automated messages that can enhance your communication strategy.

What is Digital Signage Automation?

Digital signage automation refers to the process of using software and tools to automate the creation, scheduling, and updating of content for digital signage displays. Automated messages can be set up to pull real-time data from various sources such as news feeds, weather APIs, social media platforms, and internal databases. This ensures that the content displayed on digital signage screens is always fresh, relevant, and engaging.

It is possible to automate your digital signage content using MagicINFO. If you’d like to learn more about which MagicINFO features are the best for content automation, check out this article where we outline 6 ideas on how you can use RuleSet, or this article where we explain how to work with tagged content in MagicINFO. 

Why Use Automated Messages on Digital Signage Displays?

There are several key benefits of using automated messages on your digital signage displays:

Time-saving: Automated messages eliminate the need for manual content creation and updates. Once set up, the messages can run on a loop, saving your marketing team valuable time and effort.

Real-time information: Automated messages allow you to show the latest information, such as news headlines, weather updates, and social media feeds. This ensures that your audience receives up-to-date and relevant content.

Engaging content: Automated messages can be highly engaging. By displaying dynamic content such as news tickers, event schedules, and social media feeds, you can capture the attention of your audience and keep them informed and entertained.

Personalization: Automated messages can be customized to target specific groups or individuals. By utilizing data integration and audience segmentation, you can deliver personalized content that resonates with your viewers.

Scalability: With digital signage automation, you can easily scale your content across multiple screens and locations. Whether you have a single display or a network of screens, automated messages can be easily managed and updated.

Data-driven decision-making: By tracking the effectiveness of your automated messages, you can gather valuable insights into your audience’s preferences and behavior. This data can help you optimize your content strategy and improve the overall effectiveness of your digital signage displays.

10 Automated Messages to Show on Your Digital Signage

At MagicInfo Services, we are always focused on providing the easiest way to get your message across. That is why we are launching our own MagicINFO Widget Marketplace this fall. From November onwards, you’ll be able to access our extensive marketplace, and download and try out different widgets tailored to any communication and business needs. 

The following are 10 ideas for automated messages to display on your digital signage displays.

Day and Date

Displaying the current day and date on your digital signage displays is a simple yet effective way to engage your audience. This automated message serves as a reference point for viewers and encourages them to check your screens regularly for other important announcements.

Current Time

Similar to the day and date, showing the current time on your digital signage displays is a practical and informative message. Viewers often glance at them to check the time, providing an opportunity to capture their attention with other onscreen messages.

Weather Updates

People are always curious about the weather, whether they are planning their day or simply staying informed. By pulling in real-time weather data for your location, you can display current weather conditions or forecasts on your digital signage screens. Pairing the weather information with stylish and modern icons adds visual appeal to the message.

News Feeds

News headlines are a popular choice for automated messages on digital signage displays. By integrating news feeds, you can provide viewers with real-time updates on the latest news stories. This dynamic content keeps your audience engaged and informed.

Scheduled Events and Meetings

One of the most sought-after automated messages for digital signage is displaying scheduled events and meetings. By integrating your calendar app, you can automate the display of upcoming events, eliminating the need for manual updates. This feature is especially useful for corporate environments, where meeting room availability and schedules need to be communicated efficiently.

Social Media Feeds

Integrating your company or school’s social media feeds into digital signage displays can encourage audience participation and social engagement. By showcasing posts and updates on your screens, you can drive more traffic to your social media profiles and foster a sense of community.

Data Tables

Automated data tables are a powerful tool for displaying information such as sales figures, stock prices, or other business metrics. By pulling data from Excel, XML, or JSON files, you can create visually appealing tables that update automatically. This allows you to present complex data in a digestible format for your audience.


If you already have a website or an industry site that your teams need to follow, you can easily display webpages on your digital signage screens. By pointing to the desired URL, you can showcase web content without the need for manual updates. This is particularly useful for displaying company news, product information, or industry-specific content.

RSS Feeds

RSS feeds offer a wide range of content options for your digital signage displays. Almost anything on the web can be exported as an RSS feed, allowing you to pull in current and often free content. Whether it’s blog posts, news articles, or podcasts, RSS feeds provide a constant stream of fresh and relevant content for your audience.

Financial Data

For businesses that want to stay on top of market trends or showcase financial data, automated messages can display real-time stock prices or overall market movements. By integrating data visualizations and attractive graphics, you can present financial information in an engaging and informative manner.


Digital signage automation changed the way businesses communicate with their audience. By utilizing automated messages on digital signage displays, businesses can save time, provide real-time and engaging content, personalize their messaging, and gather valuable data for optimization. The 10 automated messages discussed in this article, including day and date, weather updates, news feeds, and social media integration, offer a wide range of options to enhance communication and captivate your audience. Embracing digital signage automation can significantly improve your communication strategy and elevate the overall effectiveness of your digital signage displays.

Remember, the key to successful digital signage automation is selecting the right software and tools that align with your business needs and objectives. With the right automation solution in place, you can unlock the full potential of your digital signage displays and create impactful and engaging experiences for your audience.

You have reached the end of today’s blog. For more information on how to use digital signage and MagicINFO to level up your project schedule a meeting with one of our MagicINFO experts.

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