Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. One McDonald’s I visited recently found a simple and effective way to push a new item with its menu board. There are three […]
A live webinar entitled “Digital Signage Reimagined,” hosted by Digital Signage Today and sponsored by Intel addressed how digital signage has evolved and how companies are reimagining the technology. Digital signage has consistently evolved over the years. It is no longer a static device that loops content or even a standalone display. It is now […]
Digital signage is the future of retail because it blurs the border between off and online. It crafts a ‘phygital’ environment that can collect inputs from customers visiting a physical establishment, analyze them, process them, and display the most appropriate messages, at the most appropriate time, to the corresponding audience.