How to transform your content delivery in 2023
How to transform your content delivery in 2023 Between now and 2031, the market for digital signage is expected to nearly double in size. Digital transformation boosts engagement in any industry — from corporate and higher education to retail and even houses of worship — by offering an engaging and streamlined way to communicate messages […]
How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out-of-home, or DOOH. If you visit Times Square, for example, you won’t just see static billboards and kiosks. Instead, you’ll be greeted by a colorful array of digitized screens featuring dynamic, ever-changing messaging. These […]
Inside 4K and 8K Fever
Inside 4K and 8K Fever: Is resolution ‘just another spec,’ or does it deserve the extra attention marketing departments give it? We ask experts to share their candid views. If you swim in commercial AV circles, you probably come across the terms “4K” and “8K” a whole lot — on marketing spec sheets, during industry […]
Movie theater comeback emphasizes digital experience
Digital Signage Today conducted an email interview with Richard McPherson, Sr. product manager at Sharp/NEC, about the post-pandemic movie theater and how it is leveraging digital experiences not merely to survive but to thrive in the new era. The movie theater industry is working to recover from the impact of the pandemic, and theater chains […]
Digital Signage Trends That Will Power the Industry in 2023
Digital signage trends will create more engaging content and captivating experiences that drive customer engagement, brand loyalty, and sales. Consumers’ lives have been increasingly impacted by digital signage, especially in the retail and Quick-Service Restaurant (QSR) sectors. Digital signage trends often reflect consumers’ needs and changing lifestyle patterns, making the brand-consumer relationship more efficient and […]
The future of digital signage is bright
“It’s just a world of possibilities out there” — the future of digital signage is bright Zuzana Yalcin joined Digital Signage Today via Zoom to discuss digital signage and its intersection with marketing, technology and values, offering a holistic view. This perspective is informed by her work at easescreen, where in less than a year […]
Wayfinding kiosks on a roll: How to cash in
A panel during the Self-Service Innovation Summit drilled down on the benefits of wayfinding kiosks and what to consider when planning these interactive devices. Wayfinding kiosks have emerged as a popular tool to guide people — both residents and visitors — about local businesses and attractions in public spaces. The benefits of wayfinding kiosks, along […]
Want global signage growth? Use the human touch!
Zuzana Yalcin joined Digital Signage Today via Zoom to discuss global signage and its intersection with marketing, technology and values, offering a holistic view. This perspective is informed by her work at easescreen, where in less than a year her dedication and grasp of the industry has led to her promotion as head of marketing. […]
The Moment Vault at MCO Delivers a 360-Degree, Multi-User Interactive Experience
The Moment Vault installation at Orlando International Airport leveraged breakthrough technologies and AI software to deliver a unique traveler experience. Travelers crossing through Orlando International Airport’s (MCO) newest state-of-the-art South Terminal Complex (Terminal C), are welcomed by The Moment Vault, a compelling immersive multimedia installation powered by interactive technologies. The Moment Vault was designed and […]
What is Emissive Display Technology?
What is Emissive Display Technology? An end user’s guide to understanding emissive display technology options What is Emissive Display Technology? Emissive display technology create and emit direct light of their own without any sort of filter. LED displays are an example of such a display technology, hence the “E” in the acronym, which stands for Emitting. […]
How digital signage drives retail traffic and sales
How digital signage drives retail traffic and sales. In our lifetimes, we’ve seen retailers dress window displays with clothed mannequins, arranged furniture and fanciful scenes — all to grab attention and ideally pull consumers through the doors. Almost every retailer, short of luxury brands, has been known to put up window posters touting price discounts, […]
3 ways digital signage can improve banks
Digital signage can help transform bank branches into spaces that draw in customers. Banks have consistently made efforts to make branches leaner and more effective as consumers continue to perform traditional banking online and go to branches for financial guidance. Banks have responded to this change in a number of ways, such as hiring on […]
Why content management systems are key to successful outdoor signage
Businesses can receive immense benefits from outdoor digital LED signage. But when making the investment, it’s not just about finding the right hardware for your budget. Content management system and device is half the battle. In short, businesses need a simple, powerful and intuitive content management system (CMS). Numerous business types, from airports and hospitals to fast-food franchises and federal buildings, can […]
Customer Self Order & Digital Messaging
Complete case study on the positive impact that customer ordering kiosks provide to a relatively small retail shop. Ordering and digital messaging signage. Customer Self Order & Digital Messaging. Most of us like to think in terms of 14,000 kiosks at Mcdonald’s and relegate small businesses to the footnotes. It’s a challenge aggregating literally tens […]
How Frontlit LCD slashes costs, energy use
Mike Casper, CEO at Azumo, hopes the industry adopts frontlit LCD instead of making ever-brighter displays to “fight the sun.” He joined Digital Signage Today to explain how the new technology can cut energy use by 90%, and how it’s poised to disrupt outdoor digital signage. A:While it’s challenging to calculate exact historic cost or […]
Samsung Interactive Displays Helps Transform Classrooms
By installing Samsung Interactive Displays in the classrooms, educators can easily collaborate and engage with remote and in-person students across the campus. Ridgefield Park, N.J.-headquartered Samsung Electronics America, Ltd., is helping Stevens Institute of Technology transform the classroom experience through interactive displays that streamline hybrid learning for students near and far. Samsung Interactive Displays enable educators to […]
Powering down your digital signage
Powering down your digital signage. With energy costs rising at 30% year over year, businesses are increasingly concerned about reducing consumption. Digital signage is way below heating, lighting and air conditioning in terms of energy consumption in most offices and retail outlets. Nevertheless, the displays are very visible, and the amount of energy they use […]
Digital signage future is sustainable, accessible, metaverse-powered
Digital signage future : Michelle Montazeri discusses how digital signage is evolving away from mere screens on walls thanks to mobile interactivity and the metaverse, where platforms and influencers wield powerful influence. Customers press for sustainability and accessibility. In the end, success comes from connecting with consumers on a human level. Michelle Montazeri manages digital […]
Revolution in smart cities with digital paper technology
Revolution in smart cities with digital paper technology : According to the World Bank, cities generate more than 80 percent of the global GDP; however, they consume over two-thirds of the world’s energy. As more awareness is raised about low carbon energy and sustainability remains a growing priority for citizens and leaders alike, cities are […]
How AV Solutions Can Compel The Brand Storytelling
How AV Solutions Can Compel The Brand Storytelling : AV technologies are the most prudent investment to build a brand and spread its story. Incorporating AV solutions makes the content more dynamic and gives the flexibility. In this digitally-driven culture, where the internet provides instant indulgence and convenience, human interaction is becoming much coveted and […]
