Spring industry growth includes DOOH, entertainment, hybrid workplace solutions
As we continue into a strong Spring season, the digital signage industry continues expansion in multiple sectors, including retail, corporate communication, and, as always, DOOH advertising. Let’s look at the week’s news in the context of some of the big themes we’ve been covering over the past year. The hybrid workplace is still here We’ve […]
How to Enhance Digital Signage Security with SSO / AD Integration
On the surface, digital signage looks extremely easy to work with. You create a banner using Canva, upload it using a USB stick or schedule it via CMS, set it up to run for 12 or 24 hours per day and that is it. However, managing an entire digital signage system is much more complex […]
How digital signage breaks down corporate silos
Digital signage provides 6 powerful tools to break down corporate silos, according to this piece by Debbie Wilson-DeWitt, marketing and communications manager at Visix, Inc. In today’s fast-paced business environment, effective communication is critical to success. Communication is what allows companies to share information, collaborate on projects and respond to customer needs. However, when corporate […]
Data-driven technologies continue to underpin digital signage trends in 2024
2024 promises to be the year of data-driven technologies. The integration of these data-driven strategies will drive the future of digital signage, signifying a strategic shift towards utilizing data-driven insights for creating highly personalized campaigns. By embracing these insights, digital signage transcends its conventional role of displaying imagery and content, transforming into an adaptive platform […]
How To Protect Your Digital Signage Devices From Hackers
In a previous blog post, we covered the importance of maintaining and protecting our MagicINFO servers from cyber attacks. Sometimes, however, a security breach can happen right before our eyes without us even noticing. You guessed it. Today, we will focus on the very screens that bring our marketing content to life – our digital signage […]
Digital Signage’s Impact in the Automotive Industry
The introduction of digital signage as a marketing medium represents a seismic shift away from traditional marketing techniques and is undoubtedly helping build better brand loyalty and awareness. In the highly competitive global market, businesses must not only meet but also surpass customer expectations to become renowned brands. Prioritising an exceptional customer experience is crucial for companies […]
Retail digital signage and the wireless power revolution
What if you could power your electronic devices without wires? And what if you could put wirelessly powered displays for advertising virtually anywhere, especially in retail environments, without having to worry about cabling for power? Once a dream of Nikola Tesla, the tech is now becoming a reality thanks to pioneering work by Wi-Charge, an […]
Transforming Public Transport: The Essential Guide to Digital Signage Solutions
Transportation digital signage is an invaluable asset that can tailor content to suit the diverse needs of every audience. It is revolutionising public transit infrastructure. With a staggering 90% of information processed by the brain being visual, the integration of digital signage technology in buses, trams and train stations significantly boosts the retention of pertinent […]
How Digital Signage is Transforming Retail: A Beginner’s Guide
With 80% of customers more likely to walk into a store that uses displays, digital signage solutions are slowly becoming the norm in shops. Today’s article is a deep dive into the basics of this technology focusing on the benefits it has for the retail industry. Keep reading to learn more about: How Digital Signage is […]
The Digital Signage Hardware Buyers Guide
When choosing your digital signage, the sheer volume of hardware options can be overwhelming. The variety of LED or projection displays, combined with the variety of player options (system on a chip and cloud-based or media players?) can make it hard to select the right digital signage hardware for your job. Step 1: choosing your display type […]
Video Wall Basics: What to Know Before Installation
You may be gravitating toward using video walls for your business. And you wouldn’t be alone. Due to unlimited flexibility, scalability, and more, video wall are helpful in various industries. Before installation, check out this must-read guide. We’re living in a time where walls can talk, educate, and captivate – they’re known as video walls. […]
Enhancing guest experiences with hotel digital signage
Do you want to provide a modern, engaging experience for your guests? Are you exploring ways to streamline operations and increase efficiency? Hotel digital signage may be the solution you need. In today’s world, guests expect personalized and technology-driven services. Digital signage can help meet these expectations. It’s an innovative tool that transforms the way […]
Share on Twitter Share on Facebook Share on LinkedIn Automotive Digital Signage – How to Improve Customer Engagement & Boost Sales
Turning a car dealership into a customer magnet might seem impossible, but digital signage proves otherwise. This technology is a game-changer, transforming traditional sales floors into interactive spaces where the newest vehicles and offers shine. We shall now delve into how digital signage is reshaping the car buying experience, making visits to the dealership both […]
How Samsung tackled digital signage at Allegiant Stadium in time for Super Bowl
David Phelps, VP of product management at Samsung Electronics America, joined editor Daniel Brown via video link this week to discuss the digital signage project at Allegiant Stadium in the leadup to Super Bowl Sunday. “It’s one of the largest projects we’ve ever done,” Phelps said. “The Big Game, if you will, was in Los […]
Unlock the Power of Digital Signage in Government: A Beginner’s Guide
In an era where digital transformation is paramount, the public sector increasingly turns to innovative ways to enhance its operations and services. The emergence of government digital signage as a standout solution offers a dynamic means of communication. It completely transforms service delivery, enhances citizen engagement, and facilitates better overall interaction with the public. A […]
Empowering Government Agencies with Digital Signage: Streamline Communication and Service Delivery
Worldwide, the public sector has a huge cadre of the working population across different countries, with millions involved in local and regional positions and national government jobs. These numerous employees and even more citizens who use public services draw more attention to the importance of good communication. In this regard, digital signage is a major […]
Advanced LED Screen Technologies – Pioneering the Future of Visual Display
In today’s rapidly evolving digital landscape, the demand for cutting-edge visual display solutions has never been greater. Advanced LED screen technologies have emerged as the frontrunners, revolutionizing the way we perceive and interact with digital content. These groundbreaking technologies combine innovative engineering, meticulous craftsmanship, and state-of-the-art materials to deliver unparalleled image quality, versatility, and immersive […]
Harnessing the Power of Digital Signage: Transform Your Retail Experience
As you all know, retail is a highly dynamic and challenging environment. Which is why attention has recently been diverted towards innovative channels that transform brands’ strategies to interact with consumers in a physical shopping environment. This prime focus aims to reach customers in unique ways and create different experiences within brick and mortar, away from the perfect world […]
Why every modern airport and transportation hub uses digital signage and touchscreens
Digital signage, touchscreen, and mobile technology is already prevalent across airports and transportation hubs, and the digital transformation of transportation will only accelerate from here, writes Tyler Wells, ISV and strategic accounts partner manager, Americas, at MicroTouch. The transportation sector is transforming digitally. The next time you’re in a newly renovated airport, train station, or […]
The Ultimate Digital Signage Guide: Design, Placement And Best Practices
Valued at $33 billion, the digital signage market has indeed become a formidable tool in modern marketing strategy, revolutionising how businesses communicate with their audiences. With eye-catching displays and dynamic content, digital signage captures attention like never before. But to understand its impact, let’s delve into what digital signage is and why it is a game-changer. […]
