How data-driven content is shaping the future of digital signage – part 2 Last week I shared my vision on the development of digital signage and how the future of digital signage will be shaped by a data-driven approach and asks for a bit more creativity from those working with these solutions. In this second […]
How data-driven content is shaping the future of digital signage – part 1 In the world around us, you see more and more digital screens appearing in public spaces, office buildings and shops. This is a logical development, but at the same time digital signage is still used to a limited extent, more as a […]
Digital signage is the future of retail because it blurs the border between off and online. It crafts a ‘phygital’ environment that can collect inputs from customers visiting a physical establishment, analyze them, process them, and display the most appropriate messages, at the most appropriate time, to the corresponding audience.
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