Digital menu board content strategy
I will start with this quote by Shane Meendering “Bad design shouts at you. Good design is the silent seller.” Creativity has no limits but what happens when creativity amplifies things while trying to be different? It could work great for some industries while it could completely mess things up for others. My job today […]
Knowledge is Power: Using Data and Information for Effective Digital Signage Management
Imagine you’re walking into your local shopping center. Only instead of the familiar advertisements you’re used to seeing, now every ad seems to speak to you as if it’s tailored to your every desire. To your left, there is an ad for that brand that makes that pair of shoes you had bookmarked in your […]
The art and science of crafting a dynamic digital canvas
“The future belongs to those who have a good general gut sense of the surround and can utilize these tools to sharpen their intuition.” — Chris Devlin lays out the roadmap to post-COVID success in digital signage, marketing and communication. The art and science of crafting a dynamic digital canvas Crafting a dynamic digital canvas […]
Enhancing Customer Engagement with Digital Signage and Video Walls
Exploring the Latest Trends in Pro AV Technology: Digital Signage, Video Walls, Professional Projectors, and Touch Displays In today’s competitive market, businesses need to find new ways to attract customers and stay ahead of the game. Digital signage and video walls are two powerful tools that can help businesses enhance customer engagement and create memorable […]
Five Ways Digital Signage Can Help Revive Movie Theaters
After COVID-19 decimated in-person moviegoing, our industry’s digital signage might be the answer to lure film fans back to theaters. The return of audiences to movie theaters after the COVID-19 pandemic hasn’t played out ideally for the cinema industry. COVID-19 wiped out about 90% of revenue in the first 12 months of the pandemic, and […]
Keeping in Touch with Touch and Gesture Displays
Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, […]
LG Introduces Outdoor DVLED GNEB Series Displays
LG’s newest marine-grade DVLED GNEB series displays offer stunning picture quality for outdoor areas on cruise ships, hotels, resorts. Lincolnshire, Ill.-based LG Business Solutions USA introduced a new series of outdoor direct-view LED (DVLED) displays specifically designed for installation in the outdoor areas of cruise ships. The GNEB series will enable cruise ship owners and architects to […]
Top 4 Digital Signage Trends
For years, digital signage displays have played an important role for businesses, institutions and offices to relay information effectively and build a stronger relationship with their audience. In fact, commercial AV experts have noted that utilizing digital signage in business daily operations may be the most impactful and cost-effective tool for brands to deliver their message. For […]
6 ways to create a luxurious customer experience
6 ways to create a luxurious customer experience in your showroom with digital signage and MagicINFO Digital signage is revolutionizing the way businesses interact with their customers. In the automotive sector, it is becoming increasingly popular to use digital signage in car showrooms to enhance the customer experience and drive sales. Digital signage displays, video […]
5 Common Technical Challenges when Implementing Digital Signage
5 Common Technical Challenges when Implementing Digital Signage. Do you know that feeling when something you’ve been planning doesn’t go as you thought? Whether it is a new project or one that you were working on for some time when faced with challenges we can feel disillusioned until we understand that sometimes, the plan needs […]
3 alternative ways to broadcast signage content on your displays with MagicINFO
When beginning a digital signage project it is very important to think about how the content created will reach your intended devices and hence, your target audience. Depending on which signage solution you opt for, here are many different ways to display content. For instance, if you’re working with MagicINFO, creating content through the Web […]
How to transform your content delivery in 2023
How to transform your content delivery in 2023 Between now and 2031, the market for digital signage is expected to nearly double in size. Digital transformation boosts engagement in any industry — from corporate and higher education to retail and even houses of worship — by offering an engaging and streamlined way to communicate messages […]
How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out-of-home, or DOOH. If you visit Times Square, for example, you won’t just see static billboards and kiosks. Instead, you’ll be greeted by a colorful array of digitized screens featuring dynamic, ever-changing messaging. These […]
Inside 4K and 8K Fever
Inside 4K and 8K Fever: Is resolution ‘just another spec,’ or does it deserve the extra attention marketing departments give it? We ask experts to share their candid views. If you swim in commercial AV circles, you probably come across the terms “4K” and “8K” a whole lot — on marketing spec sheets, during industry […]
Movie theater comeback emphasizes digital experience
Digital Signage Today conducted an email interview with Richard McPherson, Sr. product manager at Sharp/NEC, about the post-pandemic movie theater and how it is leveraging digital experiences not merely to survive but to thrive in the new era. The movie theater industry is working to recover from the impact of the pandemic, and theater chains […]
Digital Signage Trends That Will Power the Industry in 2023
Digital signage trends will create more engaging content and captivating experiences that drive customer engagement, brand loyalty, and sales. Consumers’ lives have been increasingly impacted by digital signage, especially in the retail and Quick-Service Restaurant (QSR) sectors. Digital signage trends often reflect consumers’ needs and changing lifestyle patterns, making the brand-consumer relationship more efficient and […]
The future of digital signage is bright
“It’s just a world of possibilities out there” — the future of digital signage is bright Zuzana Yalcin joined Digital Signage Today via Zoom to discuss digital signage and its intersection with marketing, technology and values, offering a holistic view. This perspective is informed by her work at easescreen, where in less than a year […]
Wayfinding kiosks on a roll: How to cash in
A panel during the Self-Service Innovation Summit drilled down on the benefits of wayfinding kiosks and what to consider when planning these interactive devices. Wayfinding kiosks have emerged as a popular tool to guide people — both residents and visitors — about local businesses and attractions in public spaces. The benefits of wayfinding kiosks, along […]
Want global signage growth? Use the human touch!
Zuzana Yalcin joined Digital Signage Today via Zoom to discuss global signage and its intersection with marketing, technology and values, offering a holistic view. This perspective is informed by her work at easescreen, where in less than a year her dedication and grasp of the industry has led to her promotion as head of marketing. […]
The Moment Vault at MCO Delivers a 360-Degree, Multi-User Interactive Experience
The Moment Vault installation at Orlando International Airport leveraged breakthrough technologies and AI software to deliver a unique traveler experience. Travelers crossing through Orlando International Airport’s (MCO) newest state-of-the-art South Terminal Complex (Terminal C), are welcomed by The Moment Vault, a compelling immersive multimedia installation powered by interactive technologies. The Moment Vault was designed and […]
