New year trends to leverage for success, from AI to holographic advertising
Chris Grosso, CEO at Intersection, joined Daniel Brown, editor at Digital Signage Today, to discuss the top trends in digital signage, digital out of home advertising and emerging technologies like AI. Chris Grosso, CEO at Intersection, an out-of-home media company that provides the Link kiosks that offer free Wi-Fi calls and other digital services in U.S. cities, joined […]
New year trends to leverage for success, from AI to holographic advertising
Chris Grosso, CEO at Intersection, an out-of-home media company that provides the Link kiosks that offer free Wi-Fi calls and other digital services in U.S. cities, joined Daniel Brown, editor at Digital Signage Today, via video link from New York City to discuss the top trends in digital signage, digital out of home advertising, and emerging technologies like […]
The art and science of crafting a dynamic digital canvas
“The future belongs to those who have a good general gut sense of the surround and can utilize these tools to sharpen their intuition.” — Chris Devlin lays out the roadmap to post-COVID success in digital signage, marketing and communication. The art and science of crafting a dynamic digital canvas Crafting a dynamic digital canvas […]
How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out-of-home, or DOOH. If you visit Times Square, for example, you won’t just see static billboards and kiosks. Instead, you’ll be greeted by a colorful array of digitized screens featuring dynamic, ever-changing messaging. These […]
Digital signage future is sustainable, accessible, metaverse-powered
Digital signage future : Michelle Montazeri discusses how digital signage is evolving away from mere screens on walls thanks to mobile interactivity and the metaverse, where platforms and influencers wield powerful influence. Customers press for sustainability and accessibility. In the end, success comes from connecting with consumers on a human level. Michelle Montazeri manages digital […]
Revolution in smart cities with digital paper technology
Revolution in smart cities with digital paper technology : According to the World Bank, cities generate more than 80 percent of the global GDP; however, they consume over two-thirds of the world’s energy. As more awareness is raised about low carbon energy and sustainability remains a growing priority for citizens and leaders alike, cities are […]
OOH powerful tool for brand awareness
When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each month I would flip the pages and see our clients’ ads, pages the team had worked on, and then my name on the masthead — it made me […]
