It is your first day back at work since the holidays. After driving down the same old road, you finally reach your destination. As soon as you walk in, something strikes you as unusual. Instead of the same old bulletin board filled with posters and flyers stuck on top of each other, now a big bright display is greeting you, showing the weather and recent traffic updates. You turn towards your colleague behind the counter and with an astonished voice, manage to ask “What am I looking at? Where is our poster board?”. They reply “Digital signage, well to be precise, you are looking at our newest investment, the Samsung digital signage displays powered by MagicINFO”. Still confused, you decide you want to find out more about this technology as soon as you get to your computer. 

Today’s article is exactly this – an intro to digital signage, focused on the five most important reasons why this technology is the future and how it can help businesses level up their communication and marketing strategies, boosting their sales. 

What is Digital Signage? 

While some might think of anything digital as a fancy buzzword, digital signage is much more than that. It is a medium – a way to convey information. Highly visual in nature, it can be the perfect addition to increase your communication strategy and efforts. You can use it as a tool to highlight your products and services, but also to keep others informed about the news, weather and traffic. Most importantly, digital signage is a way for your business to create an engaging customer experience regardless of the industry you are in. 

You can think of digital signage from many perspectives: as a medium, a tool and as a business. Once you understand what this technology is and what it can do for you, it is time to think about which digital signage hardware and software to invest in. You can find all the information you need in our Samsung digital signage hardware guide

4 Reasons Why Digital Signage is a Must for Your Business 

woman ordering food using a digital signage kiosk display

There are countless reasons to invest in digital signage. Depending on your goals, you may want to use digital signage as an attention-grabber or to keep everyone up-to-date with the latest news. Perhaps you want to understand your customers in a different light, using real-time data. Below we listed four key reasons why digital signage is a must for your business.

1. Capture Your Customer’s Attention and Enhance Their Experience 

People’s attention spans are diminishing. We now know that on average, most people have an attention span of 8.25 seconds. For your business, this means that it is becoming more and more difficult to grab your potential customer’s attention. Here is where digital signage comes in handy. You can easily create eye-catching visuals using your branding and style. Or you can go one step further and design interactive content that is not only meant to hook your customers but to redefine what customer interaction is. 

YoYo, the MagicINFO add-on we developed, offers exactly that. By incorporating triggers such as NFC, Nexmosphere sensors and webhooks, any digital signage installation can become an interactive medium. Do not take my word for it. Check out the video below and listen to what our CEO and founder, Bastiaan Amsing, has to say about this innovative technology. 

https://youtube.com/watch?v=j5CQhraGCBE%3Ffeature%3Doembed

If you liked the video, consider subscribing to our channel, MagicInfo Services. We regularly upload videos showing you how to use MagicINFO to the fullest. 

2. Keep Everyone Updated Using Real-time Information

Lots of industries struggle to offer information that is easy to find and tailored to their customers. How many times did you have to answer the same question over and over again? Using digital signage as a way to keep others informed removes this repetitive and oftentimes frustrating task. 

You can use your digital signage screens to display the most frequently asked questions and, most importantly, offer real-time information. Whether looking to improve internal communication in the workplace or keep people informed about the latest news, weather and traffic updates, Samsung MagicINFO is the perfect solution for your business. 

We now made it easier than ever for you to keep everyone informed using digital signage. Introducing the MagicINFO Widget Marketplace, your one-stop destination for MagicINFO Cloud-tailored widgets. You can choose from more than twenty different widgets, ranging from news widgets to sports widgets and weather and traffic widgets. 

3. Easy-to-use, Flexible and Scalable 

Another common struggle for those getting started with digital signage is finding user-friendly software. This is very important, especially for smaller businesses that do not have as many capabilities as larger corporations. MagicINFO is exactly this – your easy-to-use tool for creating and showing digital signage content

What if you do have the in-house technical expertise and want to use digital signage at more than one location? That works too! MagicINFO is a flexible and scalable software solution, meaning you can easily add or remove different locations in your environment. 

4. Gather Data and Use it to Improve Your Business Strategy 

In the twenty-first century, data is like the new oil. However, it is often very expensive to purchase and on top of that, you have to be able to manage it yourself, making sense of it and deciding how to best use it to generate the right insights. 

What if I told you that there is a way for you to not only generate your own free data but also to generate insights using that data? You can do this in three different ways using MagicINFO: in MagicINFO itself, using the analytics section, in combination with the YoYo add-on mentioned above, or using DataLink, a MagicINFO add-on that allows you to manage your data in real-time. 

Why choose Samsung MagicINFO?

Now that we covered what digital signage is and what it can be used for, it is time to have a quick look at what we think is the best software to help businesses achieve their communication goals. There are many different digital signage software options on the market. However, you will not find a more versatile, easy-to-use secure, and customisable software than Samsung MagicINFO. 

A multi-award winner, MagicINFO is a testament to Samsung’s dedication and commitment to revolutionising the customer experience for any business from corporations to small and medium enterprises. As mentioned before, MagicINFO is highly versatile, meaning you can opt for 3 different plans, but also choose if you want MagicINFO on-premise via licences or as a cloud solution. Not only that. MagicINFO is a sustainable and energy-efficient option, offering remote control capabilities and automatic on and off switches. Awarded the ISO27001 and ISO27701 certifications, Samsung’s digital signage MagicINFO is considered one of the most secure content management systems currently on the market

Conclusion  

Digital signage and Samsung’s MagicINFO are a game-changer for any business. Beyond replacing traditional bulletin boards, digital signage offers a dynamic, interactive platform that captures your customers’ attention in our short-attention-span era.

Real-time information updates, user-friendliness, scalability and flexibility make this tool essential for any business operating in the twenty-first century. The integration of MagicINFO with add-ons like YoYo and DataLink brings interactivity, real-time data management and analytics, turning digital signage into a powerful tool for customer understanding and engagement. 

This technology is not just a trend; it is a vital investment for businesses aiming to stay relevant and succeed in the digital age. Digital signage and MagicINFO are key to a future of effective and engaging customer communication. 

(2024, January 09). Andreea – MagicInfo Service. Retrieved from https://blog.magicinfoservices.com/blog/digital-signage-and-samsung-magicinfo-your-revolutionary-tool-for-engaging-customers-and-driving-sales