How to transform your content delivery in 2023
Between now and 2031, the market for digital signage is expected to nearly double in size. Digital transformation boosts engagement in any industry — from corporate and higher education to retail and even houses of worship — by offering an engaging and streamlined way to communicate messages with all audiences.
Between now and 2031, the market for digital signage is expected to nearly double in size, with market analysts attributing this growth to organizations placing a greater focus on the quality of content delivery.
This is particularly exciting, as digital signage has the potential to impact so many different industries — from corporate and higher education to retail and even houses of worship — by offering an engaging and streamlined way to communicate messages with their audiences.
Let’s look at the digital signage considerations for each of these areas and some of the top applications that will drive this market expansion.
Corporate
Hybrid work has revolutionized the way organizations approach the employee experience, encouraging companies to adopt workplace technology with greater urgency given the impact it has on the employee experience and, ultimately, retention. In fact, in 2022, research showed that only 30% of employees felt their experience with their company’s technology exceeded expectations, and only 23% felt their in-office work experience exceeded expectations.
When it comes to engaging with new employees or welcoming remote employees to a re-designed office, digital signage helps with wayfinding, communication and community building. Instead of adorning the office with paper signs that can quickly become outdated, digital displays deliver real-time updates to ensure all employees stay up-to-date on the latest company news, gatherings, and office policies. Offices can also use digital displays to show meeting room schedules, ensuring employees locate the correct space for their meetings.
Creating a network of digital signs throughout the corporate campus from cafeterias and elevators to lobbies and hallways allows organizations to target messages to specific departments and office locations. And, in emergency situations, digital signage can help companies share important messages and instructions.
Higher education
65% of the population is made up of visual learners. That makes it important for higher education institutions to deploy the right technology for visual content delivery, with an eye to improving maximum learning comprehension and information retention.
Classrooms, lecture halls and large auditoriums are often equipped with projection technology to display visual content. In addition to classroom environments, colleges and universities can take advantage of digital signage to implement a campus-wide network, sharing important updates, from campus activities to emergency alerts and even scores from the latest sporting event. A network IT manager can easily create, manage and implement this strategy. Ensuring all students have quick, easy access to accurate and reliable information helps to grow and strengthen the campus community, and it supports student engagement — both inside and outside the classroom.
Retail and QSR
Like the corporate world, retailers are adjusting to a hybrid future, focusing on creating an engaging in-store and restaurant atmosphere to spark consumers’ interest. Deploying the right visual technology will be key to displaying in-store offerings in engaging and exciting ways.
Digital signage can be used to create immersive brand experiences by department, while communicating the location of specific items. Retailers can begin engaging with shoppers by offering an interactive wayfinding experience where they can access directions and locate items with a simple touch.
Many consumers engage in research about products before making a purchasing decision. In 2021, 70% of online shoppers reported reading between one and six customer reviews before making a purchasing decision. And, for Gen Z in particular, brand authenticity and transparency play an important role in their purchasing decisions.
Informative, in-store digital signage that displays reviews, color options, sizing tips and fabric composition prevents consumers from having to search for that info on the tags or pulling out their phones to search the Internet. Providing information in a visually pleasing way also helps streamline the overall shopping experience. Above all, the information is always current, as retailers can easily share real-time product updates and pricing in line with the region, store and current product availability.
Merchandising experts can also use this technology to guide shoppers inside the store, showcasing the best route for an optimal experience. They can also promote in-store specials in real-time and display the most popular food items on a menu, to guide purchasing decisions. Positioning digital signage in the checkout area can also minimize lines by directing shoppers to the next available register.
Retailers can take the solution a step further by using digital signage integrated with camera and facial detection technology to track audience engagement. The ability to integrate ads with custom digital signage content provides retailers with an additional revenue stream.
Houses of worship
Despite 90% of congregations holding in-person worship services in March 2022, only two-thirds of worshippers reported attending an in-person service. With many houses of worship looking to deploy new technology to increase in-person attendance, digital signage will be an important solution to consider.
Building a strong community is an important way for houses of worship to retain members and boost attendance levels. Digital signage in lobbies ensures all worshippers will receive messages about upcoming activities, such as community gatherings and religion class schedules. Studies show information reinforced with visual content sees a 15% higher retention than updates presented without visuals.
Similarly, imagine a busy holiday worship service where attendees struggle to find a seat. Instead of having to turn people away for lack of seating, houses of worship can use their digital signage platform to broadcast the service via an IP video stream into an overflow room. Following the service, worship leaders can easily switch from the livestream back to the traditional digital signage content. This way, the entire worship community can be present and participate in the service.
Helping visual content shine
While corporate, higher education, retail, and worship organizations all have unique goals, digital signage can help each industry create engaging environments and meaningful experiences for their audiences. Deploying an end-to-end solution allows for more connected communications across a physical space and ensures an effortless experience developing and sharing this interactive content.
Here’s to 2023: the year of immersive and exciting digital visual content!
(2023, February 21). Jason Shelton – Senior Solutions Development Manager, Panasonic Connect. Retrieved from https://www.digitalsignagetoday.com/blogs/how-to-transform-your-content-delivery-in-2023-its-easier-than-you-think/
