6 ways to create a luxurious customer experience in your showroom with digital signage and MagicINFO
Digital signage is revolutionizing the way businesses interact with their customers. In the automotive sector, it is becoming increasingly popular to use digital signage in car showrooms to enhance the customer experience and drive sales. Digital signage displays, video walls, and digital kiosks are increasingly used to display new models, advertising features, and accessories. However, today we’re going to talk about 6 other ways that digital signage can be used in the automotive industry to improve customer experience:
- Welcome the customers and wayfinding
- Creating an immersive showroom experience with video walls
- Entertaining customers while they wait
- Showing customer testimonials
- Encouraging customers to learn about your offer by themselves with digital signage kiosks
- Boosting internal communication among the employees
You can check out this page for more information about choosing MagicINFO as your digital signage solution in the automotive sector.
1. Welcoming the customers and wayfinding
The automotive industry is highly competitive, and car manufacturers and dealerships are constantly looking for innovative ways to attract customers and boost sales. Digital signage has emerged as an effective tool for promoting vehicles and creating an immersive and engaging experience for customers in car showrooms.
That being said, one of the easiest ways in which you can use digital signage displays is to guide your customers and help them find their way in the showroom. For example, you could place a display at the entrance, next to the reception desk, showing the different areas in the showroom and highlighting the most popular or the newest models. That way you could also guide the customers to the areas in which you want to see the most amount of traffic.
2. Entertaining customers while they wait
Using digital signage to entertain your customers while they wait for assistance is another great way to make the most of your digital signage solution and improve customer experience. In fact, it is estimated that having a digital signage display can improve the perceived customer waiting time by 35%.
You can show a variety of content on your displays. If you opt for MagicINFO as your signage solution, you can display anything from social media posts to TV channels and YouTube videos. Another great option that MagicINFO offers is managing the content shown on the displays remotely with Remote Management. That way, you can schedule your displays to show the latest formula 1 race, and as soon as that is over your displays can switch back to show a commercial for the latest model you want to highlight.
3. Creating an immersive showroom experience with video walls
To create an immersive and luxurious customer experience, you need to at least consider purchasing a video wall in your showroom. Video walls are an impressive way to showcase content in car showrooms. They consist of multiple LED screens that are tiled together to create a larger, more immersive display. Video walls can be used to showcase a wide range of content, including product information, promotional videos, and immersive brand experiences. For example, car manufacturers can use video walls to showcase their brand history and achievements.
Another way to use video walls is to create an immersive product experience. Video walls can be used to showcase the different features and benefits of different car models. For example, a video wall can display a 360-degree view of a car, allowing customers to explore it in detail.
If you’re wondering what resolution is needed for an LED wall display, read this blog in which we cover the different resolution types for displays and video walls. For more information about how to configure a video wall, check out our blog covering this topic.
4. Showing customer testimonials
In addition to showing your latest models, you can use digital signage in the automotive sector to show customer testimonials and reviews, highlighting the positive experiences that other customers have had with a particular model. This can help build trust and credibility with potential customers, making them more likely to check out other models than what they originally had in mind.
5. Encouraging customers to learn about your offer by themselves with digital kiosks
Digital kiosks are interactive displays that allow customers to access information and complete tasks. They can be used to provide customers with product information, schedule test drives, and complete financing applications. One way to use digital kiosks in car showrooms is to provide customers with product information. Kiosks can be placed throughout the showroom, allowing customers to access information about different car models. Kiosks can also be used to showcase promotional content and special deals.
Another way to use digital kiosks is to allow customers to schedule test drives. Kiosks can be placed throughout the showroom, allowing customers to schedule test drives at their convenience. This can help dealerships save time and improve the customer experience.
6. Boosting internal communication
Finally, in order to create a luxurious customer experience, your employees also need to be motivated. Having digital signage displays can help create a positive working environment, leading to more involvement from your employees. Digital signage displays can be used to show the latest achievements among employees, highlighting the number of sales done in that week.
You can also use the displays to make sure everyone is up to date with the schedule of the day. MagicINFO has a really cool add-on, MeetingPoint, which allows everyone to see the meetings scheduled in a day. You can connect MeetingPoint to the calendar tool your company uses, or any other scheduling software that supports (public) *.ics files, making it easy to manage and change meetings.
Check out this blog for a more detailed account of how to boost your company’s internal communication.
Digital signage displays, video walls, and digital kiosks are transforming the way car showrooms interact with their customers. They can be used to create immersive brand experiences, showcase product information, and enhance the customer experience. As digital signage technology continues to evolve, it is likely that we will see even more innovative uses of digital displays in the automotive sector.
You have reached the end of today’s blog. For more information on how to use digital signage and MagicINFO to level up your project schedule a meeting with one of our MagicINFO experts.
(2023, March 2). Andreea – MagicINFO. Retrieved from https://blog.magicinfoservices.com/blog/6-ways-to-create-a-luxurious-customer-experience-in-your-showroom-with-digital-signage-and-magicinfo