4 Benefits of Programmatic DOOH
A successful programmatic DOOH campaign not only turns heads but drives real-world business outcomes. The ways in which audiences can be reached through Digital Out-Of-Home (DOOH) advertising are ever-expanding. A recent development in DOOH advertising is programmatic DOOH (pDOOH), and it’s becoming an increasingly prevalent buying method globally. Put simply, programmatic DOOH is the automated […]
From Integrator to Technology Manager: Tips for Better Relationships
Mike Pedersen offers advice on forging relationships between technology managers and integrator partners in the higher-education vertical. I am an “in-house integrator” in the higher-education sphere. This means my small team and I focus on all aspects of delivering a full, turnkey audiovisual system: needs analysis and estimating, procurement, staging, installation, control system programming and […]
How AV Solutions Can Compel The Brand Storytelling
How AV Solutions Can Compel The Brand Storytelling : AV technologies are the most prudent investment to build a brand and spread its story. Incorporating AV solutions makes the content more dynamic and gives the flexibility. In this digitally-driven culture, where the internet provides instant indulgence and convenience, human interaction is becoming much coveted and […]
How AV Marketers can use Algorithms to their Advantage
From Facebook to LinkedIn to AVIXA’s Xchange, learning more about the algorithms behind these platforms can help to boost your AV marketing content Let’s take a peek behind the scenes of social media platforms. Backstage, algorithms are doing a lot of the work. They’re at the basis of most social platforms nowadays, helping to sift […]
