Five Ways Digital Signage Can Help Revive Movie Theaters
After COVID-19 decimated in-person moviegoing, our industry’s digital signage might be the answer to lure film fans back to theaters. The return of audiences to movie theaters after the COVID-19 pandemic hasn’t played out ideally for the cinema industry. COVID-19 wiped out about 90% of revenue in the first 12 months of the pandemic, and […]
Movie theater comeback emphasizes digital experience
Digital Signage Today conducted an email interview with Richard McPherson, Sr. product manager at Sharp/NEC, about the post-pandemic movie theater and how it is leveraging digital experiences not merely to survive but to thrive in the new era. The movie theater industry is working to recover from the impact of the pandemic, and theater chains […]
