Simplification and scale: The new era of outdoor media
After 35 years in the out of home advertising industry, including roles as global chief investment officer and CEO at major agencies, I’ve witnessed numerous transformations in our sector. As we move through 2025, I see several critical trends reshaping the digital out of home landscape that deserve attention. The rise of supplyside platforms Since […]
New year trends to leverage for success, from AI to holographic advertising
Chris Grosso, CEO at Intersection, joined Daniel Brown, editor at Digital Signage Today, to discuss the top trends in digital signage, digital out of home advertising and emerging technologies like AI. Chris Grosso, CEO at Intersection, an out-of-home media company that provides the Link kiosks that offer free Wi-Fi calls and other digital services in U.S. cities, joined […]
New year trends to leverage for success, from AI to holographic advertising
Chris Grosso, CEO at Intersection, an out-of-home media company that provides the Link kiosks that offer free Wi-Fi calls and other digital services in U.S. cities, joined Daniel Brown, editor at Digital Signage Today, via video link from New York City to discuss the top trends in digital signage, digital out of home advertising, and emerging technologies like […]
How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out-of-home, or DOOH. If you visit Times Square, for example, you won’t just see static billboards and kiosks. Instead, you’ll be greeted by a colorful array of digitized screens featuring dynamic, ever-changing messaging. These […]