Samsung Electronics Co., Ltd. announced the installation of its Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul, South Korea. Unveiled during the “2024 Lights Up SEOUL, KOREA” event, the installation is set to establish Myeongdong Square in Seoul as Korea’s new premier landmark, says the company. Here, it will feature a stunning media lighting display that illuminates the heart of Seoul’s iconic shopping district.
“Our LED displays present unlimited possibilities for places like Myeongdong to bear new elements of cultural significance,” says Hoon Chung, executive vice president of the visual display business at Samsung Electronics. “This installation gives us an opportunity to showcase in the biggest way possible that our outdoor digital displays are built to engage, built to deliver impactful content, and built to last.”
Main Features
Located within the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free outdoor advertising zone that enables creative and expansive installations. Here, Samsung’s massive outdoor LED signage featuring an anamorphic 8K display, wraps around the entire outer wall of the building, measuring 71.8 meters in width and 17.9 meters in height — equivalent in size to three basketball courts.
According to Samsung, the display at Shinsegae Department Store spans a total area of 1,285 square meters. It is also designed for resilience in harsh weather, featuring an IP66 rating for dust and water resistance, and UL 48 and UL 746C certifications for year-round durability. Samsung also engineered the installation for high visibility and vibrant color accuracy, with support for HDR10+ technology to deliver sharp contrast and rich visuals. With a max brightness of 8,000 nits, the display ensures clarity even in direct sunlight. Its high refresh rate of 7,680Hz minimizes flicker and the moiré effect, ensuring a stable display that remains visually crisp, even through camera lenses, says the manufacturer.
Track Record of LED Signage Installations
Samsung adds that its track record of success with digital signage spans prominent venues worldwide. In South Korea, Samsung provided the country’s largest ever high-definition LED signage to Coex SM Town. Meanwhile, transformative installations at New York’s Citi Field and Houston’s Minute Maid Park set new standards for in-stadium displays. At Citi Field, Samsung installed the largest scoreboard in professional baseball, featuring over 29,800 square feet of LED screens that immerse fans in the action from every angle. Similarly, at Minute Maid Park, Samsung’s high-definition LED technology redefined the fan experience with massive outdoor displays and a dynamic new main scoreboard, all designed to enhance the excitement of the game.
In Myeongdong, the new installation will not only host engaging advertisements and dynamic video content, but also transform into a breathtaking annual Christmas media façade. As a result, it will create a festive atmosphere for visitors.
Samsung’s Ongoing Commitment to Unique Experiences
“Shinsegae’s media façade, beloved by global customers for the past 10 years, has now been recreated as Shinsegae Square. This transformation paves the way for it to become an iconic landmark of Seoul, making it not only a must-visit attraction but also a central hub for K-culture. We are excited to partner with Samsung to bring our customers unique experiences that blend heritage and digital technology,” a Shinsegae spokesperson remarks.
Samsung states that its outdoor LED signage is renowned for its performance in demanding environments, as evident by its deployments at iconic venues such as Inglewood, California’s SoFi Stadium, which boasts the world’s largest LED videoboard ever built for sports, and the Formula 1 Las Vegas Grand Prix, where Samsung installed a 481-foot-long rooftop LED display in the shape of the F1 logo. As Myeongdong evolves into a global tourism destination, Samsung pledges to continue to lead with solutions that inspire and engage the audience.
(November 8, 2024). CI Staff – Commercial Ingegrator. Retrieved from https://www.commercialintegrator.com/projects/samsung-installs-massive-outdoor-led-signage-at-shinsegae-department-store/138146/
