Before investing time and money in conferencing and collaboration software for your company, consider these five points to make that decision easier.

Your small business may already have video conferencing software. Maintaining work relationships and staying productive is, after all, essential for remote workers. With the rapid pace of change happening worldwide, organizations are seeking convenient ways to stay connected to their teams and efficiently run their businesses. Recent studies suggest over half of employers now allow their employees to work from home regularly. Given the new nature of the workforce, selecting the right technology for conferencing and collaboration has become more imperative than ever.

One reason it’s essential to know what to look for when choosing a video software is all apps are not created equal. Most aren’t even designed for the needs most organizations have. To manage remote teams, have company-wide meetings, and share resources, no mere chat application will suffice.

Consideration #1: Number of Participants

Will you be having one-on-one meetings, or will you have the whole board there? To capture the sound and image of an entire room, you need more than a simple monitor-mounted webcam. It’s also good to think about whether you’re conferencing one party at a time or connecting with multiple parties simultaneously.

Consideration #2: How Important is Video Quality?

Do you need a sharp HD image and good sound for your video conferences? Are you trying to impress clients or partners? Or are you only using it for impromptu meetings with co-workers?

Consideration #3: Attendee locations

You might not think location matters, but it does. With the Internet, you can talk to anyone, anywhere, but other factors like time zones and technical differences exist.

Consideration #4: Supporting Materials

You will need supporting materials, such as charts, graphs, and videos when presenting your point at a business meeting. For everyone in the conference to get the information you want to convey, you need a platform to integrate them directly into the video conference.

Consideration #5: Video Files for Future Use

Unless you are a very good note-taker, the platform you choose should make it easy for you to record conferences to archive, playback, or even post on internet video hosting platforms like Vimeo and Youtube. 

Choosing the right video conferencing solution for your needs can be challenging. Fortunately, most have free trials or free versions that allow you to make your decision better.

(2022, June 14). Joey Davis. Retrieved from