AI-powered media discovery: The future of smarter DOOH advertising
The Digital Out-of-Home advertising landscape is undergoing a significant transformation, propelled by the integration of AI. Statista forecasts that global DOOH ad spend will reach $19.08 billion in 2025 and that, between 2025 and 2030, spend will increase at a CAGR of 6.79%, leading to a projected market volume of $26.49 billion by 2030. Simultaneously, […]
Simplification and scale: The new era of outdoor media
After 35 years in the out of home advertising industry, including roles as global chief investment officer and CEO at major agencies, I’ve witnessed numerous transformations in our sector. As we move through 2025, I see several critical trends reshaping the digital out of home landscape that deserve attention. The rise of supplyside platforms Since […]
Bank digital signage: 4 ways to use
Banks are using many technologies to create a modern banking experience from AI to chatbots and more. In the branch, most banks deploy more advanced ATMs or self-service tools. However another tool that is making waves is bank digital signage. With digital signage in the branch, banks can perform many tasks simultaneously from reinforcing messaging […]
New year trends to leverage for success, from AI to holographic advertising
Chris Grosso, CEO at Intersection, joined Daniel Brown, editor at Digital Signage Today, to discuss the top trends in digital signage, digital out of home advertising and emerging technologies like AI. Chris Grosso, CEO at Intersection, an out-of-home media company that provides the Link kiosks that offer free Wi-Fi calls and other digital services in U.S. cities, joined […]
New year trends to leverage for success, from AI to holographic advertising
Chris Grosso, CEO at Intersection, an out-of-home media company that provides the Link kiosks that offer free Wi-Fi calls and other digital services in U.S. cities, joined Daniel Brown, editor at Digital Signage Today, via video link from New York City to discuss the top trends in digital signage, digital out of home advertising, and emerging technologies like […]
The art and science of crafting a dynamic digital canvas
“The future belongs to those who have a good general gut sense of the surround and can utilize these tools to sharpen their intuition.” — Chris Devlin lays out the roadmap to post-COVID success in digital signage, marketing and communication. The art and science of crafting a dynamic digital canvas Crafting a dynamic digital canvas […]
How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out-of-home, or DOOH. If you visit Times Square, for example, you won’t just see static billboards and kiosks. Instead, you’ll be greeted by a colorful array of digitized screens featuring dynamic, ever-changing messaging. These […]