The Ultimate Guide to Digital Signage as a Medium, Tool, and Business
Digital signage is on everyone’s lips these days. Whether looking for new ways to attract customers or broadcast your company’s message to a broader audience, you’ll most likely have stumbled upon the digital signage trend. Today’s blog is going to cover what digital signage is conceptually. Keep on reading to discover: Digital signage as a […]
Digital Menu Boards – Are they worth it and where to start?
I have a lot of friends who own restaurants. Some of them are family-owned multiple outlets and others own a café or a small dining space as a side business. The beauty of this industry is that you can touch people’s hearts with good simple food and exceptional customer service. The problem is that as […]
MagicINFO and Samsung Hardware Integration
As technology continues to evolve at a faster pace than ever before, it is more important than ever to think about the ways in which you can incorporate novel tech into your business. Digital signage allows you to enhance visual communication, but to achieve this, it is crucial to find the right balance between hardware […]
Digital signage at museums
In the last decade, we see an increasing number of museums adopting digital signage to create immersive and engaging experiences for visitors. Additionally, institutions use technology to communicate important information like exhibition details and ticket prices. In this piece, we will tell you all about the uses of digital signage at museums. As a bonus, we […]
Digital menu board content strategy
I will start with this quote by Shane Meendering “Bad design shouts at you. Good design is the silent seller.” Creativity has no limits but what happens when creativity amplifies things while trying to be different? It could work great for some industries while it could completely mess things up for others. My job today […]
Knowledge is Power: Using Data and Information for Effective Digital Signage Management
Imagine you’re walking into your local shopping center. Only instead of the familiar advertisements you’re used to seeing, now every ad seems to speak to you as if it’s tailored to your every desire. To your left, there is an ad for that brand that makes that pair of shoes you had bookmarked in your […]
The art and science of crafting a dynamic digital canvas
“The future belongs to those who have a good general gut sense of the surround and can utilize these tools to sharpen their intuition.” — Chris Devlin lays out the roadmap to post-COVID success in digital signage, marketing and communication. The art and science of crafting a dynamic digital canvas Crafting a dynamic digital canvas […]
Enhancing Customer Engagement with Digital Signage and Video Walls
Exploring the Latest Trends in Pro AV Technology: Digital Signage, Video Walls, Professional Projectors, and Touch Displays In today’s competitive market, businesses need to find new ways to attract customers and stay ahead of the game. Digital signage and video walls are two powerful tools that can help businesses enhance customer engagement and create memorable […]
Five Ways Digital Signage Can Help Revive Movie Theaters
After COVID-19 decimated in-person moviegoing, our industry’s digital signage might be the answer to lure film fans back to theaters. The return of audiences to movie theaters after the COVID-19 pandemic hasn’t played out ideally for the cinema industry. COVID-19 wiped out about 90% of revenue in the first 12 months of the pandemic, and […]
Keeping in Touch with Touch and Gesture Displays
Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, […]
LG Introduces Outdoor DVLED GNEB Series Displays
LG’s newest marine-grade DVLED GNEB series displays offer stunning picture quality for outdoor areas on cruise ships, hotels, resorts. Lincolnshire, Ill.-based LG Business Solutions USA introduced a new series of outdoor direct-view LED (DVLED) displays specifically designed for installation in the outdoor areas of cruise ships. The GNEB series will enable cruise ship owners and architects to […]
Top 4 Digital Signage Trends
For years, digital signage displays have played an important role for businesses, institutions and offices to relay information effectively and build a stronger relationship with their audience. In fact, commercial AV experts have noted that utilizing digital signage in business daily operations may be the most impactful and cost-effective tool for brands to deliver their message. For […]
6 ways to create a luxurious customer experience
6 ways to create a luxurious customer experience in your showroom with digital signage and MagicINFO Digital signage is revolutionizing the way businesses interact with their customers. In the automotive sector, it is becoming increasingly popular to use digital signage in car showrooms to enhance the customer experience and drive sales. Digital signage displays, video […]
5 Common Technical Challenges when Implementing Digital Signage
5 Common Technical Challenges when Implementing Digital Signage. Do you know that feeling when something you’ve been planning doesn’t go as you thought? Whether it is a new project or one that you were working on for some time when faced with challenges we can feel disillusioned until we understand that sometimes, the plan needs […]
3 alternative ways to broadcast signage content on your displays with MagicINFO
When beginning a digital signage project it is very important to think about how the content created will reach your intended devices and hence, your target audience. Depending on which signage solution you opt for, here are many different ways to display content. For instance, if you’re working with MagicINFO, creating content through the Web […]
How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out-of-home, or DOOH. If you visit Times Square, for example, you won’t just see static billboards and kiosks. Instead, you’ll be greeted by a colorful array of digitized screens featuring dynamic, ever-changing messaging. These […]
Inside 4K and 8K Fever
Inside 4K and 8K Fever: Is resolution ‘just another spec,’ or does it deserve the extra attention marketing departments give it? We ask experts to share their candid views. If you swim in commercial AV circles, you probably come across the terms “4K” and “8K” a whole lot — on marketing spec sheets, during industry […]
Movie theater comeback emphasizes digital experience
Digital Signage Today conducted an email interview with Richard McPherson, Sr. product manager at Sharp/NEC, about the post-pandemic movie theater and how it is leveraging digital experiences not merely to survive but to thrive in the new era. The movie theater industry is working to recover from the impact of the pandemic, and theater chains […]
Digital Signage Trends That Will Power the Industry in 2023
Digital signage trends will create more engaging content and captivating experiences that drive customer engagement, brand loyalty, and sales. Consumers’ lives have been increasingly impacted by digital signage, especially in the retail and Quick-Service Restaurant (QSR) sectors. Digital signage trends often reflect consumers’ needs and changing lifestyle patterns, making the brand-consumer relationship more efficient and […]
The future of digital signage is bright
“It’s just a world of possibilities out there” — the future of digital signage is bright Zuzana Yalcin joined Digital Signage Today via Zoom to discuss digital signage and its intersection with marketing, technology and values, offering a holistic view. This perspective is informed by her work at easescreen, where in less than a year […]
