This article explores the transformative role of digital signage in the event industry. From enhancing audience engagement to streamlining operations, it is a vital technology in today’s live events. Read until the end and learn about the types of digital signage at event venues and their unique features and advantages.

Digital signage and the event industry

Before we get to the nitty gritty stuff, we must tell you about the symbiosis between digital signage and event industry. Despite the global pandemic, the event industry has seen exponential growth in recent years, with an ever-increasing number of conventions, trade shows, concerts, and sporting events taking place across the globe. 

This boom has called for advancements in technology to streamline operations, enhance attendee experience, and drive engagement. Digital signage has emerged as an integral part of this technological transformation. Its importance lies in its ability to deliver real-time information, guide attendees, advertise products and services, and cultivate an immersive environment. 

Additionally, digital signage can efficiently address common issues in the event industry. It offers solutions for managing crowds through wayfinding. Moreover, digital signage reduces the environmental impact by cutting down on printed materials and provides a flexible platform for sponsors and advertisers. By facilitating interactive communication, it enhances attendee engagement and satisfaction, thereby contributing significantly to the success of events.

Types of digital signage at event venues 

Mounted digital signage

Mounted digital signage at event venues is an effective tool for displaying interactive content like videos, images, and text, enhancing visitor engagement. This technology can also be utilized to promote products or services, boost brand recognition, and attract potential consumers, adding a unique and memorable touch to any event. 

Using content management software, dynamic digital signage content can be developed in real-time. The display’s size and specifications are tailored to the location, with single or multi-screen options for extensive, seamless presentations. When selecting a content management system, it’s crucial to assess its features and functionality. 

Ideal systems should support remote access, like the Samsung Remote Management tool, for convenient content modification. Additionally, the incorporation of interactive technology for an improved user experience and high-resolution imagery to grab attention is highly beneficial. Having said that, we encourage you to read our article about MagicINFO and Samsung, the article contains valuable information about one of the most widely used digital signage solutions, MagicINFO by Samsung.

Don’t just take our word for it. Look at what Samsung created for the Atlanta Hawks State Farm Arena. The manufacturing giant created the first NBA 360-degree video screen with HD-quality, 6mm LED video display technology, allowing the best viewing experience for visitors. 

Interactive Kiosks

Interactive kiosks, digital displays offering information, and transactional capabilities, are often deployed in busy areas during events to boost engagement and brand recognition. Their versatility allows them to serve various roles, from dispensing product details and enabling purchases or bookings to providing entertainment. 

These tools not only heighten visitor involvement but also enhance event memorability. They offer monetization opportunities by hosting business ads and are adaptable to various industry needs. Moreover, their smart touch displays aid in the sign-in process, while also helping businesses gather valuable data during product launches, highlight brand accomplishments, and present promotional content to attendees.


Videowalls, and multi-screen digital displays, offer an immersive platform for content at events, delivering real-time information, live videos, or interactive experiences for attendees. These systems can be utilized for diverse purposes, such as showcasing product or service details, enabling transactions, or providing entertainment, therefore engaging visitors and enhancing event memorability. 

Equipped with LED displays, these large-scale installations project high-definition visuals and can be customized to various designs for both indoor and outdoor settings. A content management system can leverage these walls to highlight sponsors, present event schedules, guide attendees, and showcase promotional materials. In the below video, you can see how the Macau Legend Heroes Park uses Samsung’s digital signage hardware and software solutions.

In a nutshell, the business took advantage of LED Signage, SMART Signage, MagicINFO, and Remote Management. Thanks to all of this, the IT manager is able to monitor and control the content of all the displays–LED, stand-alone, and outdoor, to name a few–in the network from one central location at any time. That allows the Macau Legend Heroes Park to provide personalized and tailored experiences to visitors by engaging them with the right content at the right time. 

Indoor/outdoor LED screens

LED screens, employed at events, deliver high-resolution imagery and craft an immersive environment for content showcasing, providing real-time information, live video streams, or even interactive content for attendees. They serve multiple purposes, such as presenting product or service details, facilitating transactions, or offering entertainment, thereby effectively engaging visitors and enhancing the event’s recall value

With brightness superior to alternatives like projectors, LED screens deliver high-resolution, seamless images, making them ideal for message displays. Their adaptability to varied lighting conditions ensures they blend seamlessly into any room setup. The versatility of LED screens allows for both straight and curved configurations, offering greater flexibility in creating the desired ambiance.

Guide d'orientation

Wayfinding digital signage aids attendees in navigating event venues, presenting interactive 3D maps, directional guides, schedules, and tailored routes. Signage may illustrate venue maps highlighting key locations, display directions to various areas, and detail event schedules. 

Interactive maps and personalized guidance can mitigate the overwhelming nature of large events, fostering organization and control. Customizable content ensures that attendees stay updated on the latest happenings. Digital signage serves as an interactive platform to engage attendees, spotlight sponsors, promote upcoming events, or provide entertainment during waits.

After all, digital signage and the event industry are like butter and bread. If you’re curious about how your business can benefit from digital signage software and want to drive visitor engagement and revenue, contact our MagicINFO experts. Our team consists of experienced digital signage professionals who will guide you through every step.

(2023, May 16). Radost. Retrieved from