Digital Signage Is Not a Set It and Forget It Business
In today’s fast-paced digital world, businesses are increasingly turning to digital signage. However, a common misconception persists: that digital signage is a “set it and forget it” solution. This belief can lead to costly mistakes. The Reality of Digital Signage Maintenance Digital signage systems, like any other technological investment, require consistent attention and maintenance. From […]
Digital signage in bank branches
Digital signage in bank branches has become essential in transforming customer experiences and communication methods. Digital signage in bank branches has become essential in transforming customer experiences and communication methods. However, there remains a debate in many institutions on the value of investing in digital platforms within the branch. This report confirms the significant impact […]
Optimizing Corporate Digital Signage with Integrated, Secure Solutions
Digital signage has become crucial, offering a dynamic way to share information and engage employees. However, its effectiveness depends on the underlying software. We’ll focus on integrating with business tools, accommodating diverse departmental needs, and ensuring high security standards. As remote work grows and business operations become more complex, companies need effective communication tools. Digital […]
How to use 6 types of user-generated content for digital signage
User-generated content is a versatile and powerful tool for enhancing your digital signage network. Here are six types of UGC and how to use them. User-generated content (UGC) is any form of content, such as text, images, videos or reviews, created by users of a system or service. It has become a cornerstone of digital […]
4 Emerging Trends in CMS and Cloud-Based Digital Signage
Using cloud-based digital signage has many benefits, including the opportunity to leverage artificial intelligence. Check out these 4 major emerging trends in CMS and cloud-based digital signage! Nowadays, people expect both online and in-person experiences to be seamlessly linked. Omnichannel experiences are driving behaviors that motivate, inspire, and prompt action. So, it’s no surprise that […]
The Future of Digital Signage at Large Events
In the last year, event organizers have been focusing on additional ways to integrate digital signage to control crowds and increase personalization for attendees at larger venues. Now, with many industries focusing on technological trends like AI, smart system connectivity, and sustainability, event organizers have even more promising developments to look forward to. Here’s what […]
MagicINFO On-Premise Installation Vs Cloud Hosting
Buying digital signage screens and selecting the right software is a relatively easy step compared to what we will be focusing on in this article. Deciding whether to host your own on-premise server or use a MagicINFO cloud hosting service is what puzzles most people. In actuality, the choice is quite straightforward once you understand […]
InfoComm 2024 To Spotlight Latest in Digital Signage Trends & Tech
InfoComm 2024, June 8-14 (exhibits 12-14) at the Las Vegas Convention Center, will present a digital signage program, featuring training courses, the D=SIGN conference, workshops, networking events and a digital signage focused show floor tour. “Reflecting the growing opportunities in the digital signage space, our program at InfoComm will provide a wealth of insight into […]
Spring industry growth includes DOOH, entertainment, hybrid workplace solutions
As we continue into a strong Spring season, the digital signage industry continues expansion in multiple sectors, including retail, corporate communication, and, as always, DOOH advertising. Let’s look at the week’s news in the context of some of the big themes we’ve been covering over the past year. The hybrid workplace is still here We’ve […]
How to Enhance Digital Signage Security with SSO / AD Integration
On the surface, digital signage looks extremely easy to work with. You create a banner using Canva, upload it using a USB stick or schedule it via CMS, set it up to run for 12 or 24 hours per day and that is it. However, managing an entire digital signage system is much more complex […]
How digital signage breaks down corporate silos
Digital signage provides 6 powerful tools to break down corporate silos, according to this piece by Debbie Wilson-DeWitt, marketing and communications manager at Visix, Inc. In today’s fast-paced business environment, effective communication is critical to success. Communication is what allows companies to share information, collaborate on projects and respond to customer needs. However, when corporate […]
Data-driven technologies continue to underpin digital signage trends in 2024
2024 promises to be the year of data-driven technologies. The integration of these data-driven strategies will drive the future of digital signage, signifying a strategic shift towards utilizing data-driven insights for creating highly personalized campaigns. By embracing these insights, digital signage transcends its conventional role of displaying imagery and content, transforming into an adaptive platform […]
How To Protect Your Digital Signage Devices From Hackers
In a previous blog post, we covered the importance of maintaining and protecting our MagicINFO servers from cyber attacks. Sometimes, however, a security breach can happen right before our eyes without us even noticing. You guessed it. Today, we will focus on the very screens that bring our marketing content to life – our digital signage […]
Digital Signage’s Impact in the Automotive Industry
The introduction of digital signage as a marketing medium represents a seismic shift away from traditional marketing techniques and is undoubtedly helping build better brand loyalty and awareness. In the highly competitive global market, businesses must not only meet but also surpass customer expectations to become renowned brands. Prioritising an exceptional customer experience is crucial for companies […]
Retail digital signage and the wireless power revolution
What if you could power your electronic devices without wires? And what if you could put wirelessly powered displays for advertising virtually anywhere, especially in retail environments, without having to worry about cabling for power? Once a dream of Nikola Tesla, the tech is now becoming a reality thanks to pioneering work by Wi-Charge, an […]
Transforming Public Transport: The Essential Guide to Digital Signage Solutions
Transportation digital signage is an invaluable asset that can tailor content to suit the diverse needs of every audience. It is revolutionising public transit infrastructure. With a staggering 90% of information processed by the brain being visual, the integration of digital signage technology in buses, trams and train stations significantly boosts the retention of pertinent […]
How Digital Signage is Transforming Retail: A Beginner’s Guide
With 80% of customers more likely to walk into a store that uses displays, digital signage solutions are slowly becoming the norm in shops. Today’s article is a deep dive into the basics of this technology focusing on the benefits it has for the retail industry. Keep reading to learn more about: How Digital Signage is […]
The Digital Signage Hardware Buyers Guide
When choosing your digital signage, the sheer volume of hardware options can be overwhelming. The variety of LED or projection displays, combined with the variety of player options (system on a chip and cloud-based or media players?) can make it hard to select the right digital signage hardware for your job. Step 1: choosing your display type […]
Video Wall Basics: What to Know Before Installation
You may be gravitating toward using video walls for your business. And you wouldn’t be alone. Due to unlimited flexibility, scalability, and more, video wall are helpful in various industries. Before installation, check out this must-read guide. We’re living in a time where walls can talk, educate, and captivate – they’re known as video walls. […]
Enhancing guest experiences with hotel digital signage
Do you want to provide a modern, engaging experience for your guests? Are you exploring ways to streamline operations and increase efficiency? Hotel digital signage may be the solution you need. In today’s world, guests expect personalized and technology-driven services. Digital signage can help meet these expectations. It’s an innovative tool that transforms the way […]
