As 2023 ends and 2024 quickly approaches, some exciting digital signage trends are emerging. Here are the expected top 7 digital signage trends in 2024:
- Enhanced Interactivity
Businesses are now leveraging digital signage to create more interactive experiences. For example, it is becoming more common to see social media feeds integrated into digital signage solutions. Customers can create and post content using a specific hashtag, which your display will pick up using RSS feeds and show on the screen in real-time. With advancements in technology, like AI and AR, along with the integration of social media, mobile technologies, and IoT, digital signage is becoming a platform for two-way interaction. This trend is set to continue in the coming year.
- Cloud-Based Digital Signage Solutions
2023 was the year more and more businesses switched to the cloud. And the digital signage industry is no exception. Cloud-based digital signage is an innovative way to display information, create content, and expand audience reach. Choosing cloud-based as an alternative to license-based digital signage can be game-changing because it removes the hassle of managing servers or performing tasks that require technical expertise without compromising your cybersecurity.
Data security has become a critical concern in recent years, particularly when considering the shift toward cloud-based digital signage solutions. As businesses store and manage more data in the cloud, ensuring the reliability and security of this data is essential. Digital signage solutions have now adapted to this concern by adding extra layers of security such as two-factor authentication (2FA), firewalls, cold storage cloud servers, encryption, and more. In 2024, data security will continue to be a key priority for businesses investing in digital signage solutions. Choosing a digital signage provider with a strong record of prioritizing data security and compliance is key.
- 4K and 8K Displays
4K and 8K screens refer to the ultra-high definition (UHD or Ultra HD) display or picture quality with a horizontal resolution of about 4,000 and 8,000 pixels, respectively. The more pixels, the sharper the image. As mentioned earlier, creative installations require 4K and 8K display screens to give off the kind of display brands would probably want. Therefore, as more brands install creative displays in their buildings, the demand for 4K and 8K displays will likely increase.
- Systems-on-Chip Displays
The demand for SoC displays is expected to continue to increase in 2024. When considering the overall costs of a digital signage project, opting for SoC displays could make a difference since you no longer need to buy external players. Moreover, less hardware means your installation will look and feel more modern.
- Entertainment, Retail, and Sports Lead the Way
So far, most businesses adopting digital signage solutions belong to the retail, entertainment, and sports sectors, where this technology is used to target customers effectively, improve the customer experience, and drive sales. But digital signage is also expected to grow in other sectors. The near future will bring more mixed uses of digital signage as businesses specializing in healthcare, education, and corporate join the digital signage wave. Some ways they could use this technology include displaying content to reduce the waiting time in hospitals, keeping students and staff informed with timely content, and incorporating it as a wayfinding solution.
- More Focus on Sustainability
Sustainability was a significant focus for businesses in 2023, and this trend is also expected to continue. Enterprises are increasingly searching for digital signage solutions that are effective, engaging, and environmentally friendly. A great example of how any business can join this trend is by learning how to best use its digital signage software. From energy-efficient displays created with sustainable materials to cloud-based solutions that reduce hardware waste, the industry will continue focusing on the sustainability of digital signage in 2024.
- Smart AI
Smart AI, like voice recognition and automated content, will be very resourceful in 2024. The reason is that the 2023 AI systems are expected to improve. More industries will adopt AI, opening doors to better AI integration.
Conclusion
Although we covered many major signage trends, there are still endless possibilities and innovations expected in 2024. Check out this article to read about some more. Additionally, it is important to remember that unforeseen events could still affect how display signage technologies play out in 2024. So, make sure to keep up with trends as they continue to change and grow. Luckily, the innovative nature of the industry makes it possible for you to present digital signage ideas to the table and be assured that renowned manufacturers will help bring them to life.
(2023, December 21). Iulia Popescu – AVIXA. Retrieved from https://xchange.avixa.org/posts/top-7-digital-signage-trends-in-2024
