How to use 6 types of user-generated content for digital signage
User-generated content is a versatile and powerful tool for enhancing your digital signage network. Here are six types of UGC and how to use them. User-generated content (UGC) is any form of content, such as text, images, videos or reviews, created by users of a system or service. It has become a cornerstone of digital […]
The Importance of AVoIP in the Audio-Video Industry
In the realm of audio-visual (AV) technology, the integration of network-based solutions has become increasingly prevalent. Audio-Visual over Internet Protocol (AVoIP) represents a pivotal advancement in this field, driven by the broader trend of digital transformation across industries. Introduction In the realm of audio-visual (AV) technology, the integration of network-based solutions has become increasingly prevalent. […]
4 Emerging Trends in CMS and Cloud-Based Digital Signage
Using cloud-based digital signage has many benefits, including the opportunity to leverage artificial intelligence. Check out these 4 major emerging trends in CMS and cloud-based digital signage! Nowadays, people expect both online and in-person experiences to be seamlessly linked. Omnichannel experiences are driving behaviors that motivate, inspire, and prompt action. So, it’s no surprise that […]
The Future of Digital Signage at Large Events
In the last year, event organizers have been focusing on additional ways to integrate digital signage to control crowds and increase personalization for attendees at larger venues. Now, with many industries focusing on technological trends like AI, smart system connectivity, and sustainability, event organizers have even more promising developments to look forward to. Here’s what […]
MagicINFO On-Premise Installation Vs Cloud Hosting
Buying digital signage screens and selecting the right software is a relatively easy step compared to what we will be focusing on in this article. Deciding whether to host your own on-premise server or use a MagicINFO cloud hosting service is what puzzles most people. In actuality, the choice is quite straightforward once you understand […]
InfoComm 2024 To Spotlight Latest in Digital Signage Trends & Tech
InfoComm 2024, June 8-14 (exhibits 12-14) at the Las Vegas Convention Center, will present a digital signage program, featuring training courses, the D=SIGN conference, workshops, networking events and a digital signage focused show floor tour. “Reflecting the growing opportunities in the digital signage space, our program at InfoComm will provide a wealth of insight into […]
Spring industry growth includes DOOH, entertainment, hybrid workplace solutions
As we continue into a strong Spring season, the digital signage industry continues expansion in multiple sectors, including retail, corporate communication, and, as always, DOOH advertising. Let’s look at the week’s news in the context of some of the big themes we’ve been covering over the past year. The hybrid workplace is still here We’ve […]
How to Enhance Digital Signage Security with SSO / AD Integration
On the surface, digital signage looks extremely easy to work with. You create a banner using Canva, upload it using a USB stick or schedule it via CMS, set it up to run for 12 or 24 hours per day and that is it. However, managing an entire digital signage system is much more complex […]
The Importance of Room Acoustics
Room acoustics is the study of how sound waves propagate and interact with the surfaces of a room. It is a complex and fascinating field of study that has a wide range of applications in different industries. In today’s world, where communication and collaboration are more important than ever, good room acoustics can make a […]
How digital signage breaks down corporate silos
Digital signage provides 6 powerful tools to break down corporate silos, according to this piece by Debbie Wilson-DeWitt, marketing and communications manager at Visix, Inc. In today’s fast-paced business environment, effective communication is critical to success. Communication is what allows companies to share information, collaborate on projects and respond to customer needs. However, when corporate […]
Data-driven technologies continue to underpin digital signage trends in 2024
2024 promises to be the year of data-driven technologies. The integration of these data-driven strategies will drive the future of digital signage, signifying a strategic shift towards utilizing data-driven insights for creating highly personalized campaigns. By embracing these insights, digital signage transcends its conventional role of displaying imagery and content, transforming into an adaptive platform […]
How To Protect Your Digital Signage Devices From Hackers
In a previous blog post, we covered the importance of maintaining and protecting our MagicINFO servers from cyber attacks. Sometimes, however, a security breach can happen right before our eyes without us even noticing. You guessed it. Today, we will focus on the very screens that bring our marketing content to life – our digital signage […]
The best video conferencing systems for meeting rooms
Business communication has grown over the last decade, and at the heart of this transformation are video conferencing systems. These tools allow teams/people around the world to connect and collaborate effectively, eliminating the barriers of time and distance. At Laia, we specialise in delivering audiovisual solutions that transform the way businesses communicate and collaborate. Our comprehensive range […]
Digital Signage’s Impact in the Automotive Industry
The introduction of digital signage as a marketing medium represents a seismic shift away from traditional marketing techniques and is undoubtedly helping build better brand loyalty and awareness. In the highly competitive global market, businesses must not only meet but also surpass customer expectations to become renowned brands. Prioritising an exceptional customer experience is crucial for companies […]
AV/IT Integration Trends in Enterprise Operations To Look Out For
In the ever-evolving landscape of technology, the integration of Information Technology (IT) with Audiovisual (AV) solutions has become a pivotal trend, shaping the core of mission-critical enterprise operations. This shift is apparent in the emergence of dedicated AV teams within IT integration firms and also in the strategic acquisition or partnership initiatives with specialized AV […]
The Role of Artificial Intelligence (AI) in Transforming AV Experiences
Artificial Intelligence (AI) is revolutionizing various industries, and the AV sector is no exception. With its advanced algorithms and machine learning capabilities, AI is transforming content creation and delivery, enhancing audio and video processing, enabling intelligent automation and control, personalizing user experiences, enabling predictive maintenance and diagnostics, and raising ethical and regulatory considerations. Content Creation […]
Retail digital signage and the wireless power revolution
What if you could power your electronic devices without wires? And what if you could put wirelessly powered displays for advertising virtually anywhere, especially in retail environments, without having to worry about cabling for power? Once a dream of Nikola Tesla, the tech is now becoming a reality thanks to pioneering work by Wi-Charge, an […]
Transforming Public Transport: The Essential Guide to Digital Signage Solutions
Transportation digital signage is an invaluable asset that can tailor content to suit the diverse needs of every audience. It is revolutionising public transit infrastructure. With a staggering 90% of information processed by the brain being visual, the integration of digital signage technology in buses, trams and train stations significantly boosts the retention of pertinent […]
How Digital Signage is Transforming Retail: A Beginner’s Guide
With 80% of customers more likely to walk into a store that uses displays, digital signage solutions are slowly becoming the norm in shops. Today’s article is a deep dive into the basics of this technology focusing on the benefits it has for the retail industry. Keep reading to learn more about: How Digital Signage is […]
The Digital Signage Hardware Buyers Guide
When choosing your digital signage, the sheer volume of hardware options can be overwhelming. The variety of LED or projection displays, combined with the variety of player options (system on a chip and cloud-based or media players?) can make it hard to select the right digital signage hardware for your job. Step 1: choosing your display type […]
