MagicINFO Explained: Use Channels to Enhance Your Digital Signage

Digital Signage, Retail

Catering to different audiences at various times of the day is one of the most common requests among customers looking for a digital signage solution. Those using MagicINFO are able to do this using a simple, yet powerful feature: channels. 

In this article, we will walk you through everything you need to know about creating different channels, all managed seamlessly through MagicINFO. From setting them up to adding content items, you will learn how to use this feature like a pro. 

Let’s dive in. 

What Is a Channel in MagicINFO?

MagicINFO offers many scheduling options that ensure your content delivery is spot on. For instance, using different schedules for your screens helps set different publishing dates and times and choose between your playlists and content items. Much like orchestrating train schedules, you must ensure everything runs on time.

Channels are another option to add to the list of useful features when creating a strategy for your digital signs. Although rarely used, this feature is essential to master in MagicINFO.

3 Reasons Why You Should Use Channels in MagicINFO 

Channels might seem like a simple tool, but in MagicINFO, they are key to making your digital signage both organised and impactful. Wondering why they are so valuable? Let’s break it down. 

1. Manual Content Switching

With channels, you also gain the flexibility to manually switch content, not just rely on automated scheduling. This feature is particularly useful in scenarios where automation does not fit the bill—sometimes, real-time decisions are necessary. 

2. Empowering Local Control

They enable local offices or locations to have more control over their displays, by allowing them to switch channels to showcase their content. This decentralised approach puts the power in the hands of those who interact directly with the audience, instead of relying solely on the designated content manager in your organisation. 

3. Enhanced Emergency Response

Using API calls, channels can be set to display emergency messages quickly and effectively. For example, in critical situations, like a fire, the system can automatically tell the screens to switch to a channel that shows emergency routes and safety instructions, ensuring crucial information is delivered when it matters most. 

How to Create a New Channel and Add Content to It

Creating a channel in MagicINFO is straightforward, even if you are brand new to digital signage. Let’s walk through the steps to get your first one up and running. 

Step 1: Log into MagicINFO

Start by accessing your MagicINFO account. Once logged in, you will be on the main dashboard, your central command centre for all content management activities.

Step 2: Navigate to the “Schedule” Tab

Click on the Schedule tab located at the top of your screen. This is your gateway to managing all scheduling for your digital signage.

Step 3: Create a New Channel

Select ‘New Schedule and Content’ within the Schedule tab to set up a new channel. This process is designed to be user-friendly, guiding you smoothly through each step.

Step 4: Add Your Content

Drag and drop the content from the media library to your schedule. Arrange the content according to when and how you want it displayed.

Step 5: Set Playback Options

After placing your content in the schedule, click on it to set playback dates and times, tailoring when each item will be shown.

Step 6: Save and Publish

Once you are satisfied with the setup, click ‘Save’. You will then be able to name your schedule, assign it to a group and choose the screens for display. Use the Description field for any notes that might help other users.

Step 7: Review and Adjust

Review your entire schedule to ensure everything is set up correctly. You can edit each channel as needed to keep your content fresh and relevant.

For more detailed instructions, check out this knowledge-base article on how to use different channels. 

Want more tips and tricks? Check out our YouTube channel, where we regularly share videos to help you get the most out of MagicINFO. 

Tips for Managing Different Channels using MagicINFO 

Setting them up is only the beginning; the real MagicINFO magic comes from effectively managing your digital signage. To ensure your signs remain fresh and impactful, here are a few practical tips to help you keep your content vibrant and engaging.

1. Regularly Update Content

Ensure your digital signs remain engaging by frequently updating the visuals displayed across various channels. Fresh, relevant ones keep the audience interested and can drive better engagement rates.

2. Use Tailored Content to Target Different Audiences

Adjust the content on each channel to better suit the demographics and interests of its specific audience. Personalising them in this way can significantly enhance engagement and viewer satisfaction.

3. Schedule Strategically

Optimise your digital signs’ impact by scheduling items during peak viewing times. Consider the time zones to ensure maximum engagement if your signage reaches an international audience.

4. Utilise Remote Control Options

Leverage  MagicINFO’s remote control capabilities to make quick, on-the-fly adjustments to your channels. This flexibility is particularly valuable for urgent updates and time-sensitive information.

Conclusion 

In this article, we have walked through using MagicINFO channels to enhance your digital signs. From creating tailored content that speaks directly to each segment of your audience to managing emergencies with swift precision, they are much more than a tool—they are a game-changer.

As you learn what MagicINFO can offer, remember that the true power lies in your hands. The art of digital signage is not just in displaying content, but in the smart, responsive way you curate and adapt it. So keep your signs fresh, engage deeply with your audiences, and remember—the flexibility and impact of your signage are yours to maximise. 

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(January 30, 2025). Andreea – MagicInfo Services. Retrieved from https://blog.magicinfoservices.com/blog/magicinfo-explained-channels