Holt Renfrew, a premium fashion and lifestyle retailer, recently partnered with Samsung Canada on the design of a staggering new digital façade (digital gateway) at its Yorkdale Shopping Centre location. This fresh digital signage solution, housed within one of Toronto’s top shopping destinations, makes for a stunning new entryway to welcome customers into the retail space.
With uninterrupted floor-to-ceiling digital displays that reach 28 feet, Holt Renfrew can easily showcase its latest seasonal offerings with crystal-clear precision, static visuals and engaging videos that stand out from the crowded retail experience.
“The importance of designing an exciting in-store shopping experience that encourages customers to engage with a brand has become mission critical for a number of our partners,” said James Arndt, Head of the Enterprise Business Division at Samsung Electronics Canada. “Working with the team at Holt Renfrew, we designed a custom digital display solution that delivers a memorable shopping moment for visitors.”
Challenged by a degrading digital display made up of three individual strips of LED screens on both sides of the entryway, Holt Renfrew Yorkdale chose to partner with Samsung Canada as a trusted brand in digital signage. The solution, integrated by Technology Solutions International (TSI) and constructed and installed by GAV MNGT, transformed the former façade into a sprawling and seamless two-part digital display that flanks the entrance. Set against the elegant and modern architecture of the store, the large-scale displays seamlessly commands shopper attention.
Holt Renfrew chose the IEA series LED displays from Samsung due to the product’s versatility. The cost-efficient price point allows the displays to be custom fit for a space, with a larger and lighter screen that cuts down on installation costs. In addition, LED HDR delivers true-to-life picture presentation, which ensures colours retain their accuracy and hue even at peak brightness settings or in dimly lit indoor environments. Stunning picture quality and custom-fit capabilities make the Samsung IEA series LED displays an ideal choice for today’s modern retailer.
As display technology continues to advance, retailers with outdated signage may want to consider how they choose to captivate their audience and meet the needs of their business. Showcasing in eye-catching colour the brand’s mission or the latest information on sales and loyalty programs can help retain your base and attract new customers. With the latest display technology from Samsung reimagining the customer experience, innovation and the future of retail go hand in hand.
(2023, October 26). Samsung Newsroom Canada. Retrieved from https://news.samsung.com/ca/samsung-transforms-holt-renfrew-yorkdale-with-an-immersive-digital-gateway
