How location data turns OOH into performance digital channel
Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out-of-home, or DOOH. If you visit Times Square, for example, you won’t just see static billboards and kiosks. Instead, you’ll be greeted by a colorful array of digitized screens featuring dynamic, ever-changing messaging. These […]
Digital signage future is sustainable, accessible, metaverse-powered
Digital signage future : Michelle Montazeri discusses how digital signage is evolving away from mere screens on walls thanks to mobile interactivity and the metaverse, where platforms and influencers wield powerful influence. Customers press for sustainability and accessibility. In the end, success comes from connecting with consumers on a human level. Michelle Montazeri manages digital […]
