ISE 2026 Highlights: Samsung, 1 SOUND, Crestron, Shure, and Neat Define the Future of Enterprise AV

Integrated Systems Europe (ISE) 2026 in Barcelona reinforced a clear direction for the global AV and systems integration industry. Organizations are moving away from isolated technology deployments and toward fully integrated, experience-led environments that are easier to deploy, easier to manage, and built to scale.

For enterprise IT leaders, workplace strategists, retail developers, and commercial real estate teams, the message from ISE 2026 was simple. Better rooms now mean better systems.

Below is a breakdown of the most notable product launches and announcements from Samsung, 1 SOUND, Crestron, Shure, and Neat at ISE 2026, and what they mean for enterprise environments across Canada and North America.

One of the most talked-about launches at ISE 2026 was Samsung Spatial Signage, a glasses-free 3D commercial display introduced globally in an 85-inch model, with additional sizes planned.

This display technology allows brands to create immersive, depth-based content without requiring wearables. For retail environments, automotive showrooms, corporate lobbies, and flagship locations, this represents a meaningful step forward in product visualization and in-store engagement.

Samsung also introduced AI Studio within the Samsung VXT platform, an AI-powered content application designed to convert static creative assets into dynamic signage-ready motion content. This reduces friction for enterprise marketing teams and simplifies digital signage deployment at scale.

Why this matters for enterprise and retail in Canada:

• High-impact retail and commercial environments in Toronto, Vancouver, Calgary, and Montreal are increasingly prioritizing experiential digital storytelling.
• Large-format LED and specialty displays are expanding into corporate environments.
• AI-powered content workflows reduce reliance on external creative production for ongoing signage updates.

For organizations investing in digital signage in Canada, Samsung’s ISE 2026 announcements signal a shift toward immersive, data-driven visual environments.

1 SOUND arrived at ISE 2026 with strong product momentum and clear positioning around spatial audio and architectural integration.

The Panorama 65 launched as a single-enclosure loudspeaker engineered to deliver a stereo, spatialized sound field from one cabinet. Designed for applications where space and aesthetics matter, it allows integrators to create immersive audio experiences without traditional multi-speaker layouts.

1 SOUND also introduced the Sona 35, a new architectural point-source loudspeaker designed to balance high output with a slim, clean form factor. It is engineered for environments where design sensitivity and audio performance must coexist.

Across Canada and North America, there is increasing demand for audio systems that integrate seamlessly into architectural design, align with AV-over-IP strategies, and support retail, corporate, and hospitality environments where sound is part of the overall brand experience.

ISE 2026 confirmed that spatial audio and design-forward loudspeakers are becoming central to modern commercial AV deployments.

Crestron used ISE 2026 to emphasize scalable, standardized collaboration platforms built for enterprise IT teams.

Collab Compute was positioned as a purpose-built hardware platform designed to power Microsoft Teams Rooms and Zoom Rooms on Windows. The focus is on delivering consistent performance, centralized management, and repeatable room standards across global organizations.

On the intelligent video side, Automate VX 6.5 and AutoMeasure were presented as deployment simplifiers. These technologies reduce manual camera calibration and configuration time, improving commissioning speed and lowering operational friction.

Crestron also showcased its 80 Series Touch Screens, featuring faster processing and proximity-based wake functionality for modern room control.

For CIOs, IT Directors, and Workplace Technology Managers, the takeaway is clear. Standardization is replacing bespoke room builds, and AI-assisted configuration is reducing deployment time while improving consistency.

Shure’s presence at ISE 2026 centered on integrated, AI-enhanced collaboration audio.

IntelliMix Bar Pro was positioned as an all-in-one video bar combining Shure audio performance with AI-driven video framing and centralized management. The goal is to simplify medium and large meeting room deployments while maintaining high speech intelligibility.

Shure also continued promoting certified, packaged solutions such as IntelliMix Room Kits and the IntelliMix Foundation System for Microsoft Teams environments. These offerings are designed to reduce compatibility issues and accelerate enterprise rollouts.

Hybrid meeting equity continues to depend heavily on clear microphone coverage, intelligent DSP processing, and integrated management across large room portfolios. ISE 2026 reinforced that audio remains foundational to successful collaboration environments.

Neat focused on simplicity and flexibility in hybrid collaboration.

Neat unveiled Neat Pad Pro, a new 10-inch controller and scheduling display, expanding its control ecosystem for enterprise environments.

Neat also emphasized Neat Open, its BYOD experience designed to allow laptop-based meetings to run more consistently across Neat hardware.

As organizations refine their hybrid workplace strategies in 2026 and beyond, BYOD flexibility, intuitive user experience, and consistency across meeting spaces remain critical priorities.

Across manufacturers and categories, several themes stood out:

• Integrated platforms are replacing siloed AV systems.
• AI-assisted workflows are embedded directly into displays, cameras, and content platforms.
• AV-over-IP infrastructure continues to anchor scalable enterprise deployments.
• Experience-led design is overtaking specification-led design in retail and workplace environments.
• Standardization and lifecycle management are top priorities for enterprise IT teams.

For organizations across Canada investing in enterprise AV integration, hybrid workplace technology, digital signage, AI-enabled meeting rooms, and commercial audio systems, ISE 2026 demonstrated that the future belongs to connected ecosystems.

Audio, video, control, content, and analytics must operate as one cohesive platform. Organizations that prioritize scalability, interoperability, and intelligent automation will be best positioned to modernize their environments in 2026 and beyond.

The industry is no longer building isolated rooms. It is building integrated environments designed to connect, engage, and scale.

Written by Gianfranco, Digital Marketing Manager at GAV MGMT