Digital Menu Boards – Are they worth it and where to start?
I have a lot of friends who own restaurants. Some of them are family-owned multiple outlets and others own a café or a small dining space as a side business. The beauty of this industry is that you can touch people’s hearts with good simple food and exceptional customer service. The problem is that as […]
McDonald’s makes upselling simple with digital signage
Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. One McDonald’s I visited recently found a simple and effective way to push a new item with its menu board. There are three […]