McDonald’s makes upselling simple with digital signage
Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. One McDonald’s I visited recently found a simple and effective way to push a new item with its menu board. There are three […]
How to use IoT devices to boost customer experience
The Internet of Things and edge computing have a wide array of applications that can improve the customer experience, and digital signage vendors are beginning to tap into its potential. During a webinar on Digital Signage Today, panelists discussed a few ways these IoT devices can help deliver a better experience. The Internet of Things […]
Digital signage reimagined
A live webinar entitled “Digital Signage Reimagined,” hosted by Digital Signage Today and sponsored by Intel addressed how digital signage has evolved and how companies are reimagining the technology. Digital signage has consistently evolved over the years. It is no longer a static device that loops content or even a standalone display. It is now […]
Digital Signage is the future of retail
Digital signage is the future of retail because it blurs the border between off and online. It crafts a ‘phygital’ environment that can collect inputs from customers visiting a physical establishment, analyze them, process them, and display the most appropriate messages, at the most appropriate time, to the corresponding audience.