{"id":33073,"date":"2025-10-14T12:00:41","date_gmt":"2025-10-14T16:00:41","guid":{"rendered":"https:\/\/gavmgmt.ca\/?p=33073"},"modified":"2026-04-09T10:10:02","modified_gmt":"2026-04-09T14:10:02","slug":"how-av-tech-is-redefining-the-in-store-experience","status":"publish","type":"post","link":"https:\/\/gavmgmt.ca\/fr\/insights\/how-av-tech-is-redefining-the-in-store-experience\/","title":{"rendered":"Comment la technologie AV red\u00e9finit l\u2019exp\u00e9rience en magasin"},"content":{"rendered":"

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<\/a><\/a><\/a><\/a><\/a>The retail landscape is in the middle of a massive transformation. Shoppers today demand more than just products on a shelf; they crave personalized interactions, seamless transactions and immersive environments. As Mark Coxon, director of strategy and markets at XTG, AVI-SPL, puts it, \u201cCustomers expect personalized experiences, easy transactions, and a level of touch in their branded experiences, where the bar for engagement is set higher than ever.\u201d This shift is pushing retailers to reinvent the in-store journey, turning to advanced AV and security technologies to create captivating experiences that build loyalty and boost sales.<\/p>\n\n\n

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De la d\u00e9coration du magasin \u00e0 un moteur de revenus<\/h2>
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Digital signage is no longer just a decorative element. Forward-thinking retailers are unlocking its potential as a dynamic tool for engagement and revenue. For example, Walmart\u2019s move to monetize its in-store screens for advertisers shows how these displays can become powerful media assets. At the same time, innovations like Praevar\u2019s e-ink posters are demonstrating how technology can deliver both cost savings and sustainability.<\/p>\n\n\n\n

The real magic happens when audio, lighting and spatial storytelling converge. Brands like Mercedes-Benz are leading the charge by synchronizing their mobile, web and showroom AV to deliver a unified, premium customer experience. This integration of technology creates an ambiance that captivates shoppers, turning a simple visit into a memorable brand interaction. As Stephen Glancey, global digital experience practice leader at Diversified, notes, these efforts deliver unified, premium experiences that feel nothing short of extraordinary.<\/p>\n\n\n

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Croissance du march\u00e9 et investissements strat\u00e9giques<\/h2>
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The pro AV market within retail is a significant force. According to Sean Wargo, vice president of market insights at AVIXA, retail represents a $22.9 billion global market for pro AV, projected to grow at a 4.5% CAGR from 2025 to 2030. While recent economic pressures have slightly tempered growth, the long-term outlook remains strong. Retailers understand that investing in engaging storefronts is crucial for attracting customers, creating a cycle where technology drives spending, and spending justifies further tech investment.<\/p>\n\n\n\n

Our own research shows a mixed but hopeful outlook. While a majority of integration firms forecast marginal revenue changes for 2025, many see immense potential. Bryan Meszaros, CEO of OpenEye Global, states, \u201cThe demand for technology to create meaningful in-store experiences is only increasing.\u201d Success hinges on moving beyond outdated formulas and embracing innovation.<\/p>\n\n\n

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Le pouvoir de la technologie exp\u00e9rientielle<\/h2>
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Experiential technologies like AI, AR and interactive digital signage are at the forefront of this retail revolution. TV displays, audio systems and interactive kiosks are among the most requested technologies by retail clients. These tools allow for \u201cphygital\u201d experiences that blend the digital and physical worlds, offering personalized content and tracking consumer journeys from online to in-store.<\/p>\n\n\n\n

AI is also revolutionizing retail security, transforming passive monitoring into proactive threat detection. AI-powered systems can flag unusual behavior, monitor queues, and even detect slip-and-fall incidents, improving both safety and operational efficiency. As Jeff Wasden of Security 101 explains, this technology fosters better collaboration between loss prevention teams and law enforcement, creating safer environments for everyone.<\/p>\n\n\n\n

Cependant, l\u2019int\u00e9gration de ces syst\u00e8mes avanc\u00e9s n\u2019est pas sans d\u00e9fis. Des attentes mal align\u00e9es, des d\u00e9partements cloisonn\u00e9s et un manque de planification strat\u00e9gique peuvent freiner le succ\u00e8s. La cl\u00e9 est de consid\u00e9rer l\u2019AV non pas comme un projet ponctuel, mais comme une plateforme int\u00e9gr\u00e9e avec des indicateurs cl\u00e9s de performance li\u00e9s \u00e0 des objectifs commerciaux tels que l\u2019augmentation des ventes, le temps de pr\u00e9sence des clients et les \u00e9conomies op\u00e9rationnelles.<\/p>\n\n\n

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L\u2019avenir du commerce de d\u00e9tail<\/h2>
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L\u2019avenir du commerce de d\u00e9tail appartient aux marques capables de connecter de mani\u00e8re transparente des exp\u00e9riences AV immersives avec un impact commercial mesurable. En tirant parti de l\u2019audio, de l\u2019\u00e9clairage et de la narration visuelle, les d\u00e9taillants peuvent cr\u00e9er des exp\u00e9riences en magasin inoubliables qui renforcent la fid\u00e9lit\u00e9 durable des clients.<\/p>\n\n\n\n

Vous souhaitez explorer ces tendances plus en d\u00e9tail ? D\u00e9couvrez les strat\u00e9gies, technologies et perspectives d\u2019experts qui fa\u00e7onnent la prochaine g\u00e9n\u00e9ration de commerce de d\u00e9tail.<\/p>\n\n\n\n

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Extrait de https:\/\/www.commercialintegrator.com\/insights\/how-av-tech-is-redefining-the-in-store-experience\/144098<\/a> par CI Staff, Commercial Integrator<\/em><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

The retail landscape is in the middle of a massive transformation. Shoppers today demand more than just products on a shelf; they crave personalized interactions, seamless transactions and immersive environments. As Mark Coxon, director of strategy and markets at XTG, AVI-SPL, puts it,…<\/p>","protected":false},"author":1,"featured_media":33078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[399],"tags":[154,174,190,68],"class_list":["post-33073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-insights","tag-ai","tag-ar","tag-av","tag-retail"],"_links":{"self":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts\/33073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/comments?post=33073"}],"version-history":[{"count":1,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts\/33073\/revisions"}],"predecessor-version":[{"id":37540,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts\/33073\/revisions\/37540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/media\/33078"}],"wp:attachment":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/media?parent=33073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/categories?post=33073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/tags?post=33073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}