{"id":33039,"date":"2025-10-07T12:00:22","date_gmt":"2025-10-07T16:00:22","guid":{"rendered":"https:\/\/gavmgmt.ca\/?p=33039"},"modified":"2026-04-09T10:10:12","modified_gmt":"2026-04-09T14:10:12","slug":"bridging-the-gap-between-av-security-what-integrators-need-to-know","status":"publish","type":"post","link":"https:\/\/gavmgmt.ca\/fr\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/","title":{"rendered":"Combler le foss\u00e9 entre AV et s\u00e9curit\u00e9 : ce que les int\u00e9grateurs doivent savoir"},"content":{"rendered":"<p><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/&amp;text=Bridging%20the%20Gap%20Between%20AV%20&amp;%20Security:%20What%20Integrators%20Need%20to%20Know&amp;via=YourTwitterHandle\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/&amp;title=Bridging%20the%20Gap%20Between%20AV%20&amp;%20Security:%20What%20Integrators%20Need%20to%20Know\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"whatsapp:\/\/send?text=Bridging%20the%20Gap%20Between%20AV%20&amp;%20Security:%20What%20Integrators%20Need%20to%20Know%20-%20https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:?subject=Check%20out%20this%20article&amp;body=Check%20out%20this%20article:%0A%0Ahttps:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/&amp;text=Bridging%20the%20Gap%20Between%20AV%20&amp;%20Security:%20What%20Integrators%20Need%20to%20Know&amp;via=YourTwitterHandle\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/&amp;title=Bridging%20the%20Gap%20Between%20AV%20&amp;%20Security:%20What%20Integrators%20Need%20to%20Know\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"whatsapp:\/\/send?text=Bridging%20the%20Gap%20Between%20AV%20&amp;%20Security:%20What%20Integrators%20Need%20to%20Know%20-%20https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"mailto:?subject=Check%20out%20this%20article&amp;body=Check%20out%20this%20article:%0A%0Ahttps:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>Depuis des d\u00e9cennies, les int\u00e9grateurs AV sont reconnus pour concevoir et livrer les syst\u00e8mes qui donnent vie aux espaces \u2014 salles de conseil, salles de classe, lieux de divertissement et au-del\u00e0. Mais \u00e0 mesure que les attentes des clients \u00e9voluent, une v\u00e9rit\u00e9 devient incontournable : la s\u00e9curit\u00e9 n\u2019est plus une conversation \u00e0 part.<\/p>\n\n\n\n<p>De plus en plus, les clients recherchent des solutions int\u00e9gr\u00e9es o\u00f9 les syst\u00e8mes AV et de s\u00e9curit\u00e9 fonctionnent ensemble. Cette convergence transforme le paysage industriel pour les revendeurs et distributeurs. Ce qui \u00e9tait autrefois des secteurs s\u00e9par\u00e9s se croise d\u00e9sormais r\u00e9guli\u00e8rement, donnant lieu \u00e0 des innovations telles que le contr\u00f4le d\u2019acc\u00e8s vid\u00e9o et des plateformes de gestion unifi\u00e9e qui pilotent les deux fonctions de mani\u00e8re transparente.<\/p>\n\n\n\n<p>For AV integrators, this convergence isn\u2019t just a technical challenge; it\u2019s a business opportunity. Done right, expanding into security can protect existing accounts, generate&nbsp;recurring monthly revenue (RMR), and future-proof your business against competitors who already bundle AV + security. The question is not if AV and security will merge, but how quickly integrators adapt.<\/p>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">Pourquoi la s\u00e9curit\u00e9 est-elle importante pour les int\u00e9grateurs AV<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<p>Les projets AV ont traditionnellement \u00e9t\u00e9 ponctuels, bas\u00e9s sur des installations uniques et des cycles de renouvellement. Les int\u00e9grateurs con\u00e7oivent, construisent et livrent, puis attendent le projet suivant. La s\u00e9curit\u00e9, en revanche, repose depuis longtemps sur des revenus mensuels r\u00e9currents \u2014 surveillance, contrats de service, abonnements cloud et support \u00e0 long terme.<\/p>\n\n\n\n<p>For AV firms, moving into security introduces a whole new revenue model: one that stabilizes cash flow, deepens customer relationships and increases enterprise value.&nbsp;In an environment where hardware margins are shrinking, these recurring streams are becoming the backbone of profitability. We regularly hear from dealers that recurring revenue has changed how they forecast and invest \u2014 it gives them a buffer and a growth engine. That stability is something AV integrators can\u2019t afford to overlook.<\/p>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">Attaque et d\u00e9fense : deux raisons d\u2019agir<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<p>S\u2019\u00e9tendre \u00e0 la s\u00e9curit\u00e9 ne consiste pas seulement \u00e0 saisir de nouvelles opportunit\u00e9s \u2014 il s\u2019agit \u00e9galement de prot\u00e9ger ce que vous poss\u00e9dez d\u00e9j\u00e0.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offense (croissance) :<\/strong>&nbsp;proposer de la s\u00e9curit\u00e9 positionne votre entreprise pour remporter des projets plus importants. Par exemple, une universit\u00e9 modernisant ses amphith\u00e9\u00e2tres. Si le m\u00eame dossier inclut des am\u00e9liorations de vid\u00e9osurveillance ou de contr\u00f4le d\u2019acc\u00e8s, l\u2019int\u00e9grateur capable de g\u00e9rer les deux se d\u00e9marque.<\/li>\n\n\n\n<li><strong>D\u00e9fense (r\u00e9tention) :<\/strong>en parall\u00e8le, ne pas proposer de s\u00e9curit\u00e9 expose vos comptes. Nous avons vu des concurrents entrer par la \u201cporte s\u00e9curit\u00e9\u201d et progressivement \u00e9tendre leur offre \u00e0 l\u2019AV. Une fois qu\u2019une autre entreprise contr\u00f4le les deux, il est difficile de r\u00e9cup\u00e9rer ce client.<\/li>\n<\/ul>\n\n\n\n<p>En r\u00e9sum\u00e9 : se rapprocher de la s\u00e9curit\u00e9 renforce votre position sur le march\u00e9 tout en \u00e9largissant votre potentiel de croissance.<\/p>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">\u00c9tapes pratiques pour commencer<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<p>D\u2019apr\u00e8s notre exp\u00e9rience aupr\u00e8s des int\u00e9grateurs, les transitions les plus r\u00e9ussies commencent par de petites \u00e9tapes d\u00e9lib\u00e9r\u00e9es :<\/p>\n\n\n\n<p>1. Auditer les clients actuels \u2013 Identifier o\u00f9 les besoins en s\u00e9curit\u00e9 apparaissent d\u00e9j\u00e0. Les clients laissent souvent des indices : une \u00e9cole qui demande des cam\u00e9ras, un client corporatif qui s\u2019enquiert du contr\u00f4le d\u2019acc\u00e8s.<\/p>\n\n\n\n<p>2. Former votre \u00e9quipe \u2013 M\u00eame une formation de base sur la conformit\u00e9, les normes et la conception des syst\u00e8mes contribue grandement \u00e0 \u00e9tablir la cr\u00e9dibilit\u00e9 aupr\u00e8s des clients et des inspecteurs.<\/p>\n\n\n\n<p>3. Commencer petit \u2013 Piloter des ajouts g\u00e9rables comme quelques cam\u00e9ras dans une salle de conf\u00e9rence ou un simple syst\u00e8me d\u2019acc\u00e8s. Chaque projet renforce la confiance technique.<\/p>\n\n\n\n<p>4. Regrouper les services \u2013 Associer la s\u00e9curit\u00e9 aux contrats de service et \u00e0 la surveillance d\u00e8s le d\u00e9part. Cela cr\u00e9e non seulement des revenus r\u00e9currents (RMR), mais fixe \u00e9galement les attentes pour un partenariat continu.<\/p>\n\n\n\n<p>5. Exploiter les comp\u00e9tences existantes \u2013 Les \u00e9quipes AV comprennent d\u00e9j\u00e0 le c\u00e2blage, le r\u00e9seau et l\u2019exp\u00e9rience utilisateur \u2014 tous essentiels pour les d\u00e9ploiements de s\u00e9curit\u00e9.<\/p>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">Choisir les bons partenaires<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<p>Aucun int\u00e9grateur ne fait ce passage seul. La s\u00e9curit\u00e9 est critique, et les bons partenariats font la diff\u00e9rence entre frustration et succ\u00e8s.<\/p>\n\n\n\n<p>Fabricants : privil\u00e9gier ceux qui proposent des produits compatibles AV, une formation solide et des plateformes cloud. Cela r\u00e9duit les frictions pour vos techniciens.<\/p>\n\n\n\n<p>Representative&nbsp;Firms: A good rep firm is more than a sales channel. The best ones act as an extension of your business \u2014 providing demos, technical support and real-world insight into what works across multiple dealers.<\/p>\n\n\n\n<p>R\u00e9seaux de pairs : les groupes et associations de l\u2019industrie o\u00f9 AV et s\u00e9curit\u00e9 convergent sont inestimables. Les le\u00e7ons partag\u00e9es permettent de gagner du temps et d\u2019\u00e9viter des erreurs. Avec le bon soutien, les int\u00e9grateurs AV peuvent se d\u00e9velopper avec confiance dans la s\u00e9curit\u00e9 tout en rassurant les clients sur leur \u00e9cosyst\u00e8me exp\u00e9riment\u00e9.<\/p>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">Bonnes pratiques pour des d\u00e9ploiements fluides<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<p>Lorsque AV et s\u00e9curit\u00e9 se croisent, la friction provient souvent non seulement de la technologie, mais aussi du processus. Ces bonnes pratiques r\u00e9duisent les retards et am\u00e9liorent les r\u00e9sultats :<\/p>\n\n\n\n<p>Impliquer t\u00f4t : la s\u00e9curit\u00e9 implique souvent des permis et de la conformit\u00e9 que les \u00e9quipes AV peuvent ne pas anticiper. Engager les parties prenantes s\u00e9curit\u00e9 d\u00e8s le d\u00e9but maintient le projet sur le calendrier.<\/p>\n\n\n\n<p>Simplifier les interfaces : les utilisateurs finaux recherchent la simplicit\u00e9. Unifier les tableaux de bord et les contr\u00f4les am\u00e9liore l\u2019ergonomie et r\u00e9duit les appels au support.<\/p>\n\n\n\n<p>Pr\u00e9voir le service : les syst\u00e8mes de s\u00e9curit\u00e9 ne peuvent pas se permettre des interruptions. Les int\u00e9grateurs qui int\u00e8grent la r\u00e9activit\u00e9 du service d\u00e8s la proposition gagnent la confiance et la fid\u00e9lit\u00e9 \u00e0 long terme.<\/p>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">Regarder vers l\u2019avenir : un futur convergent<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<p>Cette convergence n\u2019est pas une mode passag\u00e8re \u2014 elle refl\u00e8te la r\u00e9alit\u00e9 : les clients veulent moins de fournisseurs, des int\u00e9grations plus \u00e9troites et des solutions couvrant communication, collaboration et s\u00e9curit\u00e9. Pour les int\u00e9grateurs, c\u2019est \u00e0 la fois une opportunit\u00e9 et un avertissement.<\/p>\n\n\n\n<p>Ceux qui adoptent la convergence renforceront les relations clients, augmenteront les revenus r\u00e9currents et construiront une r\u00e9silience face aux \u00e9volutions du march\u00e9. Ceux qui tardent risquent de perdre des comptes au profit de concurrents qui r\u00e9pondent aux attentes unifi\u00e9es.<\/p>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">Points cl\u00e9s pour les dirigeants AV<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>La s\u00e9curit\u00e9 g\u00e9n\u00e8re des revenus r\u00e9currents \u2014 une base pour la rentabilit\u00e9 \u00e0 long terme.<\/li>\n\n\n\n<li>L\u2019expansion est offensive et d\u00e9fensive \u2014 elle accro\u00eet les revenus tout en prot\u00e9geant les comptes.<\/li>\n\n\n\n<li>Les partenariats acc\u00e9l\u00e8rent le succ\u00e8s \u2014 exploitez fabricants, repr\u00e9sentants et pairs.<\/li>\n\n\n\n<li>Commencez petit, apprenez vite et regroupez les services \u2014 l\u2019\u00e9lan compte plus que la perfection.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-title\">\n<h2 class=\"wp-block-heading\">Derni\u00e8re r\u00e9flexion<\/h2><div class=\"wp-block-title-pattern\"><\/div>\n<\/div>\n\n\n<p>Combler le foss\u00e9 entre AV et s\u00e9curit\u00e9 ne signifie pas abandonner vos comp\u00e9tences \u2014 il s\u2019agit d\u2019\u00e9tendre votre expertise \u00e0 une cat\u00e9gorie adjacente \u00e0 forte valeur ajout\u00e9e. Avec les bons partenaires et le bon \u00e9tat d\u2019esprit, les int\u00e9grateurs peuvent transformer cette convergence en avantage concurrentiel, assurant que leurs entreprises restent rentables, pertinentes et indispensables.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Extrait de <a href=\" https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964\">https:\/\/www.commercialintegrator.com\/insights\/bridging-the-gap-between-av-security-what-integrators-need-to-know\/143964<\/a> par Matthew Dagoc \u2013 Marketing Coordinator chez Keller &amp; Associates<\/em><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>For decades, AV integrators have been trusted to design and deliver the systems that bring spaces to life \u2014 boardrooms, classrooms, entertainment venues and beyond. But as client expectations evolve, one truth is becoming unavoidable: security is no longer a separate&#8230;<\/p>","protected":false},"author":1,"featured_media":33041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[399],"tags":[439],"class_list":["post-33039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-insights","tag-av-security"],"_links":{"self":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts\/33039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/comments?post=33039"}],"version-history":[{"count":1,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts\/33039\/revisions"}],"predecessor-version":[{"id":37542,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/posts\/33039\/revisions\/37542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/media\/33041"}],"wp:attachment":[{"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/media?parent=33039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/categories?post=33039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gavmgmt.ca\/fr\/wp-json\/wp\/v2\/tags?post=33039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}